Auckland - The NZ Electoral Commission has announced the launch of its new motivational campaign, created by Saatchi & Saatchi New Zealand.
Electoral Commission Release
More non-voters than ever before say they don't feel like their vote is worth anything, or that their opinion matters.
It's a trend that concerns the Electoral Commission, and the reason for a new campaign to help connect New Zealanders with the power of their vote.
"We are lucky to live in a strong democracy where we all get to play a part," says Chief Electoral Officer Robert Peden. "Our democracy is important, every single vote is important, and every New Zealander's voice deserves to be heard."
"No matter who we are, where we live, or where we're from, we are all equal on election day."
"We want all New Zealanders to think about why voting matters, to think about what it means for them, their family and their community," says Mr Peden. "We want them to enrol, and we want them to vote on September 20."
Launching this past weekend, the Commission's new campaign uses real people, not actors, speaking from the heart about why voting matters to them.
Visit www.ivotenz.org.nz to explore the new campaign, find out more, and to get a glimpse behind the scenes before advertising begins on Sunday.
Antonio Navas, ECD of Saatchi & Saatchi New Zealand commented: "How many hundreds of millions of people from around our troubled world would give anything to be a Kiwi with a say in our way of life? Yet, try pressing that message onto non-voters and they’ll turn their backs even more. We’ve taken a subtle, nuanced approach into a very complex territory, empowering all Kiwis to use the power they have for good and gently reminding them not to squander it."