Sofia - University of finance, business and entrepreneurship VUZF and advertising agency
Saatchi & Saatchi have introduced their co-developed Master program “Advertising,
innovative marketing and brand management”.
The program makes a difference with its integral and coherent approach in
the tuition process with accent on basic “soft” skills, important for the
professional growth of the students in the field. The curriculums cover the
entire process of the product creation and its life, each one building upon the
knowledge and understanding about the processes in marketing.
The one-year program starts with courses related to the understanding of
the consumers and the consumer environment, followed by strategic and creative
thinking, innovations and product development. Most of the lecturers work in
the field of marketing and communication. They have extensive experience both
in implementation of successful campaigns and people’s management.
"Professional skills are getting more and more important for the
employers in terms of hiring young specialists, in dynamic fields such as
marketing and entrepreneurship they are a prominent success drive,” said
Detelina Smilkova, Vice President at VUZF. “The University of finance, business
and entrepreneurship develops such innovative programs to shorten the gap
between business and education and to prepare the students for work in a real
environment,” she adds.
“Working in small teams with clearly divided roles, practical tasks, presentations
at each stage, constant feedback, visiting lecturers and a lot of Saatchi &
Saatchi inspiration – those are just a part of the program’s advantages,” said
Milin Djalaliev, Managing Director at Saatchi & Saatchi.
The admission for the “Advertising, innovative marketing and brand management” Master program is about to start; the applicants must have a Bachelor degree and should send a motivational letter. The academic year begins on November 1st 2014 and has two terms. The price for one term is € 950.