VUZF and Saatchi & Saatchi Bulgaria Introduce Master Program

“Advertising, innovative marketing and brand management” program Bulgaria's first to be co-developed with the industry.

Sofia - University of finance, business and entrepreneurship VUZF and advertising agency Saatchi & Saatchi have introduced their co-developed Master program “Advertising, innovative marketing and brand management”.

The program makes a difference with its integral and coherent approach in the tuition process with accent on basic “soft” skills, important for the professional growth of the students in the field. The curriculums cover the entire process of the product creation and its life, each one building upon the knowledge and understanding about the processes in marketing.

The one-year program starts with courses related to the understanding of the consumers and the consumer environment, followed by strategic and creative thinking, innovations and product development. Most of the lecturers work in the field of marketing and communication. They have extensive experience both in implementation of successful campaigns and people’s management. 

"Professional skills are getting more and more important for the employers in terms of hiring young specialists, in dynamic fields such as marketing and entrepreneurship they are a prominent success drive,” said Detelina Smilkova, Vice President at VUZF. “The University of finance, business and entrepreneurship develops such innovative programs to shorten the gap between business and education and to prepare the students for work in a real environment,” she adds.

“Working in small teams with clearly divided roles, practical tasks, presentations at each stage, constant feedback, visiting lecturers and a lot of Saatchi & Saatchi inspiration – those are just a part of the program’s advantages,” said Milin Djalaliev, Managing Director at Saatchi & Saatchi. 

The admission for the “Advertising, innovative marketing and brand management” Master program is about to start; the applicants must have a Bachelor degree and should send a motivational letter. The academic year begins on November 1st 2014 and has two terms. The price for one term is € 950.



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