Vinomofo appoints Saatchi & Saatchi Melbourne

Vinomofo, the ‘most epic’ wine site on the planet, has appointed Saatchi & Saatchi Melbourne as the Australian start-up’s creative agency, following an extensive and widely competed strategic and creative pitch.

Vinomofo is not just a retailer, it’s a wine experience, by giving consumers an unparalleled offer on curation and value. A hyper-focused quality product selection sourced direct from the best producers enables Vinomofo to harness the buying power of their 400,000 plus wine-loving members to secure exceptional deals.

Andre Eikmeier, co-founder and joint CEO at Vinomofo, said the leadership team at Saatchi & Saatchi Melbourne and their understanding of what we stand for made the agency the right partner to take the brand’s presence to the next level. 

“Vinomofo wants everyone to be able to experience good wine - that’s our mission. From what we’ve seen during the past five years in Australia, we believe that more people in Australia will like what we offer - wine lovers and makers alike - and the appointment of our first creative agency is going to help us bring our vision to life, at scale. 

“We’re pumped to be working with Saatchi & Saatchi Melbourne, not just for the team’s creativity, but perhaps more importantly, they showed a real understanding of our business, culture and values. It was important for our team to have a creative partner who can deliver a powerful organising idea, as well as embrace a collaborative partnership,” Eikmeier said. 

Mark Cochrane, Managing Director at Saatchi & Saatchi Melbourne, said the creative synergies of both the client and agency are aligned and should lead to great work. 

“We are humbled to be joining Andre and Justin’s journey and certainly excited by the task of fuelling this very progressive brand’s growth. Our two collectives of talent have a great fit and a shared ambition, so as a group we can’t wait to start collaborating,” Cochrane said.


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