TORONTO - Saatchi & Saatchi Toronto's new agency model has proven to be working - with a very successful 2008 now behind them, they have started the new year with two more wins.
Kroger Brands U.S.A., based in Cincinnati, is one of the largest retail food companies in the United States. Saatchi & Saatchi has been named Agency of Record, and will be creating campaigns to air nationally across the US.
The Appleton Jamaica Rum win puts Saatchi & Saatchi into the alcoholic beverage business as the Agency of Record for the brand in Canada. The agency will be responsible for their advertising and media programs for both the English and French markets.
Brett Channer, Chairman/Executive Creative Director, commented, "Our new model is attracting new clients and inspiring clients we have. Approaching the work media-neutral, where the idea drives everything and the TV is as important as the brochures as is the internet, is what clients need and want to hear. It's a great start to a new year with two terrific new clients."