New York - Christopher Kief has been
appointed to the new position of Chief Technology Officer at
Saatchi & Saatchi New York. He comes with deep experience as a director of creative technology, innovation and interactivity at agencies such as Saatchi & Saatchi LA and Crispin Porter + Bogusky. He was most recently Executive Technology Director at TBWA Worldwide and Chief Technology Officer of Pilot.is, a design and technology unit within TBWA Worldwide.
Kief is charged with accelerating the agency’s application of technology to its creative product. He will partner with Saatchi & Saatchi’s recently appointed Chief Creative Officer, Jay Benjamin and Chief Production Officer, Tanya LeSieur.
"We're creating a maker culture at Saatchi & Saatchi New York", says Benjamin.
"Fast prototyping, immersive storytelling and constant experimentation.
Chris brings us the technical and strategic leadership we need, as much a doer
as he is a thinker. He's truly one of the best. We're lucky to have him on our
“I couldn’t be more excited to return to Saatchi & Saatchi. The opportunity to reunite with Tanya, and work alongside Jay and Brent, was one I couldn’t pass up. I passionately believe in a culture of making and see that reflected in both the people and philosophy of the New York office,” says Kief.
Chris most recently served as CTO of TBWA's Piolt.is where
he led development of Spotlit.es, a content distribution system,
and Projegt.com, a dynamic presentation tool.
Prior to TBWA, he served as Director of Creative Technology and Innovation at Saatchi & Saatchi Los Angeles where he was responsible for the creative execution of all Toyota North America's digital marketing activities. He began his career at Crispin Porter + Bogusky as an Associate Technology Directory, working on notable projects such as the Domino's Pizza Builder and Pizza Tracker.
Chris has additionally worked with world-class brands such as Walmart and Nokia across top agencies including BBH, JWT, Goodby Silverstein & Partners, Y&R and FCB. Over the course of his career he has received numerous awards including Cannes Lions, One Show, SXSW and the Webbys.