London - As preparations continue for the launch of Lions Innovation (the new festival exploring data and technology as catalysts for creativity during Cannes Lions), juries for the two categories to form its associated awards have been announced. The distinguished panels assembled for the inaugural Creative Data Lions and newly expanded Innovation Lions are reflective of industry shifts and provide a strong indication of what to expect from judging.
Saatchi & Saatchi Worldwide Creative Digital Director Tom Eslinger has been selected for the Jury of the new Creative Data Lions. The composition of the founding jury, which unites the industry’s most senior data, strategy and analytics specialists and its most awarded creatives, is a barometer for entries.
Tom Eslinger sits on the Saatchi & Saatchi Worldwide Creative Board, and works across Saatchi & Saatchi’s worldwide digital capability. Based in NYC, Eslinger has a worldwide focus across network clients for integrated creative, strategy and operations and specifically on NYC-based clients. Eslinger is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work. In 2012, Tom was the first President of the newly minted Mobile Lions, following his 2007 Presidency of the Cyber Lions. It was Tom’s fourth Cannes jury appearance, also serving on the 2002 Cyber and 2006 Titanium juries.
Eslinger is the author of ‘Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing’, which offers a roadmap for creating effective mobile marketing campaigns.
The full list of the 2015 Creative Data Jury:
Sable, Global Chief Executive Officer, Y&R - President
Tash Whitmey, Group Chief Executive Officer, Havas EHS, UK
Todd Cullen, Chief Data Officer, Ogilvy & Mather, Global
Mitch Brandow, EVP, Engagement Strategy & Analytics, Energy BBDO, USA
Russel Marsh, Global Chief Data Officer, IPG Mediabrands
Haruko Minagawa, Touchpoint Evangelist, Hakuhodo and TBWA Hakuhodo, Japan
Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi
Andre Pasquali, Creative Vice President, Rapp, Brazil
Eric Salama, Chief Executive Officer, Kantar, Global
Alexander Schill, Worldwide Chief Creative Officer, Serviceplan Group, Germany
Arvind Sethumadhavan, Chief Innovation Officer, Dentsu Aegis Network, Asia Pacific
The 62nd Cannes Lions International Festival of Creativity will be held 21-27 June 2015 in Cannes, France. Further information can be found at http://www.canneslions.com/lions_innovation/