Tiger Beer Chooses Saatchi & Saatchi Malaysia

Petaling Jaya - Following a six-month review, which involved five agency networks, Asia Pacific Breweries Limited (APB) has appointed Saatchi & Saatchi Malaysia as its advertising agency for Tiger Beer regional communications across Asia in markets such as Singapore, Malaysia, Vietnam, Cambodia, Thailand & China amongst others.

The appointment, effective immediately, will also see Saatchi & Saatchi working alongside APB's current media & communications agencies who handle Tiger beer in their respective local markets.

Saatchi & Saatchi Malaysia CEO, John Foley said: "We are absolutely delighted to now be working with the APB Regional team. Tiger Beer is a fantastic brand with huge potential across Asia and around the world. Our agency thrives on working on regional business, and needless to say we love working on iconic beer brands".

Saatchi & Saatchi Malaysia also handles Diageo's regional Guinness business across Greater Asia. Meanwhile they also work on regional campaigns for Procter & Gamble and Toyota.


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