The New Directors' Showcase 2011 by Saatchi & Saatchi Worldwide

London - The Making of 'Hello, Future' is a 15-minute documentary-style film that gives an insight into the unique collaboration that led to the theatrical production of this year's Saatchi & Saatchi New Directors' Showcase in Cannes.  The documentary film was produced by Lee Sharrock and Lexy Stingl of Saatchi & Saatchi, and features interviews with all the key people in the team that made the 'Hello, Future' production possible.

Interviews are featured with creatives from a wide range of disciplines;  Turner Prize nominated artist Mark Titchner who was the art director, and created unique typography for ‘Hello, Future'; Producer Juliette Larthe who put the team of creatives from different disciplines together; set designer Gary Card who designed a suitably futuristic set; Marshmallow Laser Feast, who directed the visual performances, created the ‘Voice from the Future' graphics, and titles featured throughout the New Directors' Showcase; Warp Records musician Jamie Lidell who was the only 'human' on stage in Cannes; sound artist Clark who created the 'Voice from the future'; Aaron Meyers who created interactive performance software; and last but not least the Saatchi & Saatchi Senior Creatives Jonathan Santana and Xander Smith who came up with the concept of 'Hello, Future'.

Jonathan and Xander also made a 5-minute film, which follows the stellar group of people on their journey from pre-production meetings in East London, to the glamour of la Croisette in Cannes, and the buzz of the New Directors' Showcase at the Palais des Festivals on 23 June.  A charming film with soundtrack by Warp Records musician Clark, this 5-minute wonder captures the essence of the creative process.

Both films were edited by Mark Downes of Motion Picture House, and the Cameraman was Dannan Breathnach.  See them on Saatchi & Saatchi's NDS YouTube Channel at:

http://www.youtube.com/nds#p/u/7/o7Xsnu1iNZI (Making Of...)http://www.youtube.com/nds#p/u/6/u1axzy45LmA (Creative Directors' Edit)


Saatchi & Saatchi London most decorated at MAA Best Awards for Mattessons Fridge Raiders MMM3000

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Saatchi & Saatchi London picked up a slew of awards at last night’s Marketing Agencies Association Best Awards, including the Grand Prix Best Campaign Doing Differently for its “MMM3000” campaign for Kerry Foods brand, Mattessons Fridge Raiders.The agency was the most decorated at the MAA Best Awards, picking up four awards, twice as many as the next most decorated agencies.Saatchi…