Tecate Launch ‘Beer Wall’ in Parody to Donald Trump

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric.

This opened up a unique opportunity for Tecate, a Mexican beer brand aiming to expand beyond its Hispanic bi-cultural market to a general audience, to insert itself into the conversation – with tongue firmly in beer-filled cheek, of course. And since Tecate hails from an eponymous town that literally straddles the U.S. – Mexico border, it made perfect sense to propose a wall of a different kind.

Behold the Tecate Beer Wall – a wall perfectly sized to unite people over beer instead of dividing them. And judging by the reaction on social media, that’s a wall thousands of people would be quite willing to pay for. 


Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

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The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

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Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

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DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

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The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

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Saatchi & Saatchi London hires Danny Josephs as chief operating officer

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Saatchi & Saatchi London has poached CHI’s Danny Josephs as its new chief operating officer.  Josephs will assume responsibility for the day-to-day operations of the business, managing the agency’s continuing growth, and will also oversee a number of Saatchi & Saatchi’s key accounts. A major focus will be on driving collaborative solutions for clients, and in particular, on bringing creative,…