Team One and Lexus Win Bronze at the 2015 Facebook Awards

LOS ANGELES (June 22, 2015) – At the 2015 annual Facebook Creative Awards, Team One and Lexus won Bronze for the Lexus’ NX 1,000 Ads campaign.

To promote the Lexus NX model, Team One, Lexus and Facebook created one campaign with more than 1,000 unique video ads to run on the social media network’s platform. A seemingly simple idea with an incredibly complex execution, this type of campaign is a true “first” for all parties involved. The ads are targeted to specific audiences within the social network, and then tailored to the viewer’s geography, interests and Likes to make the ads as relevant as possible. This never-been-done campaign ran in 2015, and was created to promote the first-ever Lexus NX, a turbocharged compact crossover.

The Facebook Awards honor the year’s best creative work on Facebook, as chosen by top industry creatives. The global competition celebrates excellence in execution as well as brands that set the bar for creative growth on Facebook.

Credits:
Agency: Team One
Agency Chief Creative Officer: Chris Graves Agency Associate Media Director: Amanda Taft Agency Account Director: John Coelho
Agency Executive Creative Director: Alastair Green
Agency Group Creative Director: Craig Crawford Agency Associate Creative Director: Brian Doyle Agency Copywriter: Mary Toves
Agency Senior Producer: Pilar Leff
Agency Producer: Justine Kleeman
Agency Associate Director, Project Management: Sylvia Gutierrez Agency Senior Strategic Planner: Ashleigh Edwards
Agency Executive Director: Paul Silverman
Agency Director of Strategic Planning: Noel Sullivan
Agency Creative Director: Jesse Blatz
Agency Creative Director: Eric Arnold
Agency Senior Copywriter: Scott Ivener
Agency Senior Producer: Chad Bauer
Agency Creative Technologist: Mike Rozycki
Director: RJ Muna, RJ Muna Pictures
Media Manager: Teri Hill, Lexus
National Marketing Communications Manager: Mariko Kusumoto, Lexus Lexus Advertising and Multicultural Marketing Manager: MaryJane Kroll, Lexus
Corporate Manager, Marketing: Brian Bolain, Lexus
Account Manager: Peter Albano, Unified Social
Director, Ad Operations: Phil Knittel, Unified Social
Vice President, Marketing: Brian Smith, Lexus
Creative Strategist: Glenn Davis, Facebook
Creative Strategist: Bob Bjarke, Facebook
Creative Lead: Tom Gilmartin, Facebook
Industry Lead: Blake Beers, Facebook

About Team One:

Team One is Saatchi & Saatchi's fully integrated premium, luxury, and aspirational brand agency, and part of the Publicis Groupe global network. With its very first campaign, Team One became a part of one of the most successful brand launches in history. The company’s storied introduction of the Lexus brand — from unlikely challenger to the top-selling luxury nameplate in the U.S. — turned out to be just the beginning. Since then, expertly launching the remarkable, including ideas, brands, products and careers of the 495 current employees has become the agency’s hallmark. The agency has five North American offices including the Los Angeles headquarters, New York, Chicago, Atlanta and Washington, D.C. Current clients include: Lexus, Lexus Dealer Association, The Ritz-Carlton, HSBC Premier, Häagen-Dazs International, Indian Motorcycle, 2K, Icelandic Glacial, Marriott Hotels and Resorts, and CBS Watch! magazine. Visit Team One’s website at TeamOne-USA.com, on Facebook at Facebook.com/TeamOneUSA, or follow the agency on Twitter at @TeamOneUSA. 

 


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