Thailand - Taejay Lee has re-joined Saatchi & Saatchi Thailand as Head of Live Creativity, the agency’s unique real-time, social and mobile content hub.
Having briefly worked with Saatchi & Saatchi Thailand in 2013 during the inception of the Live Creativity concept, Taejay has returned to work for the agency’s Executive Creative Director Nuntawat Chaipornkaew, and help fuel the momentum Saatchi & Saatchi has enjoyed over the past 12 months.
“It’s a massive win for Saatchi & Saatchi and Thailand’s creative community to have Taejay lead the development and application of Live Creativity at our agency,” said Mark Cochrane, CEO of Saatchi & Saatchi Thailand.
Taejay has worked with Korean game developer Min Communications in roles that included overseeing a global game ecosystem, hosting a global game show and developing virtual trading platforms. He has also recently spent time with agencies like 180 Amsterdam, Inferno London, Isobar, Nomads and THEY Amsterdam.
“I’m really looking forward to being part of Saatchi & Saatchi Thailand again,” said Taejay. “The agency’s belief in breaking down the barriers between creative, planning and content production through the creative newsroom approach is something I love and am excited about.”
With the addition of Taejay to the team, Saatchi & Saatchi Thailand continues to pursue its unique dream of becoming a revered ‘Live Agency’. “In the Age of Now, brands alone are too static to move at the rate of culture,” Cochrane added. “To us it’s less about social platforms and the latest technology, and more about how we use it to inject ‘live-ness’ into a brand and let consumers control it. That’s why we are increasingly inspired by mobile and gaming talent and thinking. We look forward to Taejay joining us this month.