T-Mobile Challenges Britain to Find More Minutes

London - T-Mobile is set to unveil a £17 million multi-media campaign as it becomes the first ever mobile network to guarantee that its customers will always have an unbeatable minutes allowance.


The campaign, which is also the first to feature T-Mobile's new 'Life's for Sharing' brand strapline, will reaffirm the operator's position as the best value for money mobile network, by challenging Britain to find more minutes for £30.

New and existing customers on T-Mobile Solo and Combi price plans of £30 are being offered a unique commitment: just ask, and T-Mobile will match or beat the amount of minutes offered on a like-for-like basis by the other four operators - meaning customers can be sure they are always getting unbeatable minutes from T-Mobile.

The new T-Mobile minutes pledge puts an end to the tiresome search for the best value mobile deals. This is brought to life in the advertising campaign from Saatchi & Saatchi London which shows people from different walks of life searching for minutes in unusual places.  The TV spots feature an archaeologist discarding priceless Roman artefacts as he hunts for more minutes and a medium at a séance searching in the afterlife and reaching one attendee's dead uncle.  The first of these will break during the Euro2008 semi-final at 8.30pm this Thursday evening (26th June).

In addition to the TV ads, there will be national press, online and outdoor including station domination at Oxford Circus tube station from 30th June with media planned and bought by MediaCom. Outdoor activity includes the IMAX, the largest single advertising location in London which will illustrate people searching for more minutes in obscure places.

The £30 minutes guarantee campaign is the first to feature the Life's for Sharing strapline, which will be applied across the whole Deutsche Telecom group (T-Mobile, T-Home and T-Systems).
Karen Phipson, Head of Brand and Communications at T-Mobile, said: "The Simply Closer  strapline was a step in the right direction towards our goal of being a relationship-focused brand. Life's for Sharing really cements our focus on relationships, in a way that's energetic, dynamic and involving.  It's apt that we launch the new strapline in conjunction with our minutes promise, which is all about supporting our customers lives through every-day unbeatable value."

Paul Silburn, Creative Partner, Saatchi & Saatchi London, said: "Everyone loves a bargain and people will often search high and low to find the best deal.  The creative brings that to life."

Nigel Robinson, Managing Partner at MediaCom, added: "We're incredibly pleased with this campaign. The scale of the multi-platform format together with the creative is an absolutely perfect launch for T-Mobile's new strap-line."


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…