Sofia - Saatchi & Saatchi Bulgaria has launched its second
season of Saatchi & Saatchi Circle – an advertising programme designed for
students. The purpose of the academy is to give local students free training
and both theoretical and practical experience in advertising. After a very successful first season of Saatchi &
Saatchi Circle, Saatchi & Saatchi Bulgaria has launched its second season.
Attracting more than 500 candidates this time, from which only 9 were lucky enough to be selected to participate, the programme is proving to be fulfilling its purpose – to become a connection between strongly theoretical education and the advertising & marketing business in Bulgaria.
The Saatchi & Saatchi Circle is held twice a year, for a
period of 10 weeks each. The program consists of three main modules: for
copywriters, graphic designers and account executives. Courses take place
two times a week in the Saatchi & Saatchi Bulgaria office and include
lectures, exercises and a final real marketing task.
Topics cover the latest trends in strategic planning,
creative thinking and digital marketing, giving the students a 360 degree angle
of the advertising business. The
lectures are presented by people from the agency, using examples from
their own experience in creating and executing communication campaigns.
At the end of the program the participants receive a real marketing task from a client of Saatchi & Saatchi Bulgaria. After they finish the task and all other courses the students receive a reference for a completed project in their portfolio and a certificate from Saatchi & Saatchi Bulgaria.
Participation in Saatchi & Saatchi Circle is free – all
that is required is passion, talent and persistence.