Soundspot, created by
F/Nazca Saatchi & Saatchi for the Brazilian beer brand Skol, gives people
the power to define places with music. It enables discovering, sharing and
creating sound identities for locations. Users simply drop a song on a specific
place on the map and anyone with the app can listen to it.
choose from over 30 million songs from Deezer’s library, and tag it to any
place in the city, sharing with others what they are listening at a location
like a street, an art gallery, a graffiti on the wall, or a moment like a
friend's party. In the future, this app will reveal the musical map of cities
agency Creative Director, says the app has an organic progress. “The project
will keep adapting to user’s clicks. We will continue working on it like in a
startup. The final product will be shaped by everyone using the app.”
also involves partnerships with Vice magazine and some fresh Brazilian music
ambassadors, like Karol Conka, Dj Marky and Kondzilla. They, along with several
other influencers, graffiti artists, skaters, DJs and night life personalities,
are tagging songs to their favorite places in the country.
is free and is available for desktop and mobile (iOS and Android).
Watch one of the project’s videos here.