Simone Masè named as new CEO of Saatchi & Saatchi Italy

Simone Masè has today been appointed CEO of Saatchi & Saatchi Italy, one of the most award-winning Italian agencies with offices in Milan and Rome.

The agency has long standing client relationships with Italian and international clients such as Bauli, Carrefour, Dompé, Enel, Eurobet, Fater, Ferrarelle, Fincantieri, Groupama, Mutti, Peroni, Procter & Gamble and Twinings.

Simone Masè will also retain his role as Chief Marketing Officer of Publicis Communications, assumed at the beginning of the year with the aim of coordinating, developing and enhancing the business of the creative hub of Publicis Communications in Italy.

Simone started his career at Heineken NV, working between Milan and Amsterdam his role grew to Global Marketing Activation Director for the global Heineken brand. Prior to joining Publicis Communications earlier this year, he held positions as Senior Advisor Marketing & International Development at Trentino and Chief Marketing Officer at Pinko, an Italian women's fashion brand.

"I am absolutely thrilled about my new appointment and am excited to bring my experience to help grow the agency even further," said Masé. He added, "The excellent mix of a hugely professional pool of talent plus a roster of prestigious clients – makes us one of the top agencies in our country. I look forward to working together to strengthen our leadership and drive our purpose. For Saatchi & Saatchi Italy, Nothing is Impossible.” 

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