Seven Seas Team Up with Malaysian Badminton Icon Foo Kok Keong for Nutri-Trio Launch

Saatchi & Saatchi Malaysia together with Seven Seas Malaysia recently released a three-part video in collaboration with one of Malaysia’s most admired badminton icons, Foo Kok Keong, who is renowned for his fighting spirit.

Nutri-Trio was designed for overall health and wellbeing, especially for those of us who pursue an active lifestyle despite our age. The entire campaign was centred on the simple truth that age should never stop you from pursuing your passion. The Agency and Seven Seas wanted to drive home this message through an insightful story, with the message to ‘Live your true age, actively’.

Foo Kok Keong is the epitome of the “Never Say Die” spirit; a badminton legend that never gave up despite the challenges in front of him. Although there were many setbacks, he fought through it all relentlessly, because of his passion for the game. The three-part film follows Foo Kok Keong from his boyhood days to the time he was part of the unforgettable Malaysian badminton team that brought back the elusive Thomas Cup after 25 years.

Sathi Anand, Executive Creative Director, Saatchi & Saatchi Malaysia said, “We knew we had a great product, but we were reluctant to follow the predictable functional manner in which most health supplements engaged the audience. With Malaysians becoming increasingly obsessed with health and living life to the fullest, we saw an opportunity to inspire them further with a heart-warming story of a true fighter. Hopefully, more Malaysians start realising that age is truly, just a number and live out their passions energetically.”

Part 1: The Fighting Person https://youtu.be/_b2RLLKP80c
Part 2: The Hardest Times https://youtu.be/OGI-Sy0AcLo
Part 3: The Dream, Fulfilled https://youtu.be/EkUdz_ktVes


Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…