Nutri-Trio was designed for overall health and wellbeing, especially for those of us who pursue an active lifestyle despite our age. The entire campaign was centred on the simple truth that age should never stop you from pursuing your passion. The Agency and Seven Seas wanted to drive home this message through an insightful story, with the message to ‘Live your true age, actively’.
Foo Kok Keong is the epitome of the “Never Say Die” spirit; a badminton legend that never gave up despite the challenges in front of him. Although there were many setbacks, he fought through it all relentlessly, because of his passion for the game. The three-part film follows Foo Kok Keong from his boyhood days to the time he was part of the unforgettable Malaysian badminton team that brought back the elusive Thomas Cup after 25 years.
Sathi Anand, Executive Creative Director, Saatchi & Saatchi Malaysia said, “We knew we had a great product, but we were reluctant to follow the predictable functional manner in which most health supplements engaged the audience. With Malaysians becoming increasingly obsessed with health and living life to the fullest, we saw an opportunity to inspire them further with a heart-warming story of a true fighter. Hopefully, more Malaysians start realising that age is truly, just a number and live out their passions energetically.”
Part 1: The Fighting Person https://youtu.be/_b2RLLKP80c
Part 2: The Hardest Times https://youtu.be/OGI-Sy0AcLo
Part 3: The Dream, Fulfilled https://youtu.be/EkUdz_ktVes