To commemorate four
years of creative leadership by Executive Creative Director Sathi Anand, Saatchi
& Saatchi Malaysia has named 10 September 2014 ‘Sathi & Saatchi Day’.
The day will be marked with a novel branding update that will be seen on social
media, stationery and other communications collateral just for one day.
This unprecedented move is a way to introduce one of Malaysia’s most influential creative directors to the local industry and clients, and highlight Sathi’s contribution to growing Saatchi & Saatchi Malaysia’s business and creative excellence over the years.
Saatchi & Saatchi Malaysia’s General Manager, Adrian Sng, said that having Sathi front and centre just for one day was a good reflection of how much the company values each member of the team.
“At its core, Saatchi & Saatchi is not just a company but a team of creative, aspiring people who dare to be different. Having the right people doing great things is what made our company the success it is today. By recognising Sathi in this way, we hope that we can share his passion and drive towards his work.”
Sathi was promoted to Executive Creative Director of Saatchi & Saatchi Malaysia in June 2014. He was previously the company’s Creative Director and had led the team in creating innovative work for clients like Cadbury, Jacobs, Tiger Biskuat, Athlete’s Circle and the Breast Cancer Welfare Association.
About Sathi Anand
Sathi has been in the industry for 15 years, serving in networks such as Young & Rubicam, TBWA and Ogilvy & Mather, before joining Saatchi & Saatchi Malaysia. He has had the privilege to write and create work for successful brands such as Citibank, CIMB Bank, OCBC Bank,
Telekom Malaysia, Anchor Beer, Heineken, Tourism Malaysia, Adidas, and Proton, to name a few. His contribution, both strategically and creatively in Malaysia has seen to the growth and massive presence enjoyed by the brands mentioned above.
During his time at Y&R, Citibank earned a reputation for being the most reliable, innovative and popular bank, while his second stint in Y&R saw OCBC Bank gain wider appeal in the market.
In TBWA, he produced some of the most effective campaigns for Proton, especially for the launch of the new Proton Saga, the launch of Satria Neo and the re-launch of Proton Waja. These campaigns effectively increased sales for the respective brands during a rather sluggish period for the Malaysian economy in 2007/ 08.
He was also instrumental in developing memorable repositioning campaigns for TM’s ‘You Are Not Just A Number’ and Tourism Malaysia’s ‘Malaysia Truly Asia’. At Ogilvy, Sathi continued his sterling efforts through inspiring campaigns that helped the likes of CIMB and Heineken become strong, iconic brands in Malaysia.
Here at Saatchi & Saatchi, Sathi has led the team in creating impressive range of work for clients like Cadbury, Jacobs, Tiger Biskuat, Athlete’s Circle and the Breast Cancer Welfare Association. From 2013 to 2014, he led the agency to new business wins, acquiring work from Bank Simpanan Nasional, Mamee-Double Decker and the Malaysian Convention & Exhibition Bureau. Sathi has also been recognised by the industry with several local and international awards, which he attained during his relentless pursuit of awesomeness.