Samsonite 'Enjoy Every Second' Campaign 'Lites' Up Across Europe

Innovative Lite Locked Luggage revealed via Saatchi & Saatchi Brussels' new multimedia campaign.

Brussels - Leading luggage brand, Samsonite last week unveiled the latest installment in its “Enjoy Every Second” campaign, a creative platform developed by Saatchi & Saatchi Brussels to launch the innovative, Lite-Locked™ range. Lite-Locked by Samsonite, a revolution in lightness, strength and security was unveiled across Europe in a bold new commercial that explores the surprising and often unexpected nature of travel. The commercial will run on TV screens and a variety of online media across Europe from June 2014.

Discover the new ad here https://www.youtube.com/watch?v=AfVoVrmQeH4&list=PLCA8A8731496DA5C4

The “Enjoy Every Second” campaign recreates the unexpected, frequently surprising and dramatic encounters that travellers experience when on the move. While travel itself can be unpredictable, Lite-Locked by Samsonite is reliable, secure and always by your side whatever the mishap along the way. Whether it’s being locked out of a hotel room, or lost in an unfamiliar territory full of strange sights, sounds and smells, the Samsonite Lite-Locked, with revolutionary Curv® material will protect each travellers’ belongings under even the most extreme circumstances.

Lite-Locked, the newest entry to the Curv collection, is the first Samsonite case combining Curv Technology and a three-point lock, two key features deeply embedded in Samsonite’s DNA. In a market where ‘lightness’ has become ubiquitous, the advanced, impact-resistant Curv material, used exclusively by Samsonite in the luggage industry offers consumers groundbreaking quality and durability paired with lightness and style. Uniquely, the pioneering Lite-Locked™ range boasts extra security due to the sleek frame and protected recessed locking system, launched as a Samsonite patented innovation in 1986.

Samsonite “Enjoy Every Second”, a pan-European campaign runs across TV screens and online from June, 2014. A designated print ad, website, POS materials and wide variety of online communications are launched as a complement to the commercial.



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