New York - Saatchi & Saatchi New York was awarded the coveted "Agency of the Year" distinction at the 54th International Advertising Festival, the world's largest and most revered advertising competition. This prize is given to the agency in one country that obtains the highest score for entries in the Radio, Press, Outdoor and Film Lions sections. Saatchi & Saatchi New York brought home a total of nine Lions, including the Grand Prix for its Tide Ultra print campaign.
Terry Savage, Executive Chairman of the Festival, noted: "The 'Agency of the Year' award is one of the most important and anticipated that we give in Cannes each year - to win it requires outstanding results across a range of categories."
"The 'Agency of the Year' recognition at the Cannes Lions Festival is a tremendous honor. We've made it a priority to attract and cultivate a team of top creative talent from around the world and we're thrilled with the results," said Saatchi & Saatchi New York's Chief Creative Officer Tony Granger.
The Grand Prix for Tide Ultra "Stains Don't Stand A Chance" print campaign was recognized for taking the long-standing equity of a brand and finding a brilliant, contemporary new way to bring it to life. The jury also cited that attention to detail -- including the stitching around the Tide logo, which made the ad look as though it were a piece of clothing -- as one of the key factors in the win.
Mary Baglivo, Saatchi & Saatchi New York's Chief Executive Officer, added: "This win is a true testament to our recent transformation. Our string of new business success continues to grow in exciting ways. We're experiencing a renaissance in creativity which spans across long-standing global clients like P&G, new retail clients and pro bono work. We are simply over the moon."
Industry trends are continuing to evolve and showcasing work at a global level in Cannes is more important than ever. According to the Festival, close to 25,700 pieces of work from 80 countries competed for Lions at this year's event, an increase of 3.2% versus last year.
Grand Prix: Tide Ultra campaign (Soy Sauce, Ketchup, Mayo)
Gold: Crest/Glide campaign (Sleeping, Manhattan, New Sports Car, Big Night Out, My Girlfriend, Music)
Silver: Tide Coldwater campaign
Shortlist: Stuffit Deluxe (2 executions from campaign)
Gold: Tide Ultra campaign
Silver: Glide campaign
Bronze: Stuffit Deluxe (single execution)
Shortlist: Stuffit (2 executions)
Shortlist: Innocence in Danger (2 executions)
Silver: "Interview" Tide-to-Go Stain Pen
Shortlist: "Lightbulb" Cascade
Shortlist: "The Couple" Olay
Shortlist: "Talent Show" Ad Council/National Crime Prevention Cyberbullying
Silver: "Monotone Billy" Head & Shoulders
Silver: "Your Marriage" & "Traveling with Children" StuffIt Deluxe