London - This week's 2007 London International Advertising Awards put the icing on the cake of a fantastic year for Saatchi & Saatchi New York. They put in a stellar performance, winning the Print Grand Prize with their work for Stuffit Deluxe, as well as eight Gold and four Silver statues.
Nine of the awards were for Procter & Gamble brands, two Golds and a Silver for Tide Ultra, Glide Dental Floss and Tide Coldwater in the Print category, a Gold for Tide Ultra and a Silver for Glide in Poster & Outdoor, and two TV/Cinema Golds for Tide-to-go Stainpen "Interview". Their Stuffit Deluxe campaign also took two Print Golds, with a TV/Cinema Silver going to JCPenney "Life Imitates Art".
There were Golds also for Saatchi & Saatchi Denmark for their WWF "Save Paper, Save The Planet" paper towel dispenser ambient idea, and Saatchi & Saatchi Malaysia's Breast Cancer Welfare Association "How To Remove?" print ad. And Del Campo Nazca Saatchi & Saatchi Argentina took a Poster & Outdoor Silver for their Procter & Gamble Ariel 'Clothes Stains' campaign.
With only Gold and Silver statues being awarded - and with no guarantees that a category will have an entrant worthy of a statue at all - attaining Finalist status is in itself an honour.
In addition to the awards mentioned above, the Saatchi & Saatchi Network had more than 30 Finalists this year across the Print, Poster & Outdoor, TV/Cinema and Digital Media categories, from all around our world; Argentina, Brazil, Canada, Denmark, France, Germany, Italy, Malaysia, Russia, UK, USA/Conill, USA/Los Angeles, USA/New York.