Frankfurt - Saatchi & Saatchi Frankfurt has won the pitch for the global launch of Emirates Hotels & Resort brand. Our office in Frankfurt has held the Emirates airline account in North and Continental Europe since 2003 and this global win is clear recognition of our agencies continued commitment to, and creative accomplishments for, the brand.
The winning idea, "Surround yourself with richness", focuses on the target group's desire to experience a relaxing holiday in a luxurious surroundings without sacrificing the excitement of new experiences. This is particularly important given that in many cases they will already have travelled the world, but without seeing anything other than the airport, the hotel and a conference room. Only rarely will they have experienced the destination in its full beauty.
This, however, is exactly what Emirates Hotels & Resorts offers, meeting the expected standards of service and comfort, while connecting each hotel with its surroundings and local culture. This provides the true 'richness' of experience picked up in the campaign.
The campaign, which will run across all media - including online, will launch in Dubai and the Middle East and will then be rolled out further across Germany, the UK, Russia, Japan and Australia. It will be continuously broadened and enriched as new properties are in development.