Toronto - Saatchi & Saatchi/BCP have won Seniors Money. Founded in New Zealand and expanding around the globe, the company has now arrived in Canada. Their specialty is reverse mortgaging for seniors (60+ years old).
"Saatchi & Saatchi/BCP demonstrated enthusiasm and a fresh seamless approach to help us meet our business objectives. We are excited to be working with this group of people", said Hugh Simpson, V.P. Sales and Marketing.
Saatchi & Saatchi and BCP have worked together on various clients in recent years. The scope of work required on Seniors Money was the catalyst to the decision for?the two companies?to pitch the account together.
"We have been working with BCP for a number of years. Both Yves Gougoux and myself saw this as an opportunity to capitalize on our unified efforts", said Brett Channer, Chairman & Executive Creative Director of Saatchi & Saatchi
"We are excited to win Seniors Money with Saatchi & Saatchi. The company has demonstrated growth around the world that is surpassing many categories. We are excited to be part of their growth plans", commented Yves Gougoux, Chairman & CEO, BCP.
This caps a winning year for both Saatchi & Saatchi, who won Wendy's, Sony Ericsson, XM Radio, and BCP, who won the National Defense business in 2007.