Mumbai - Saatchi & Saatchi X, the pioneers in shopper marketing and the first truly global dedicated shopper marketing agency launched in India at the India Retail Forum (IRF) on 28-29 September. This initiative is to service the dynamic and fast growing Indian market.
Saatchi & Saatchi X is part of the Publicis Groupe, the world's 3rd largest Marketing Communications Company, and has over 350 associates across offices in Argentina, China, Germany, Italy, Russia, UAE, UK and USA. They are revered as the hot-house for world-changing brand experiences that create sustainable growth for its clients globally.
Saatchi & Saatchi X aims to improve shoppers' lives and hence put understanding shoppers at the heart of everything they do. With a deep understanding of shoppers, strategic communication, retail environment and a passion for big ideas they have successfully create intuitive shopping experiences that improve shoppers' lives.
Speaking on the occasion of the launch, Simon Hathaway, Regional CEO - Europe, Middle East, India & Africa, says, "We see a tremendous growth opportunity in the Indian market. We look forward to leveraging our experience and expertise in the shopper marketing over the last 14 years to create conversations with Indian shoppers which will inspire trip traffic and ultimately, make the cash register ring."
Adding to this, Amit Ajwani,General Manager, Saatchi & Saatchi X India also comments, "We are starting off with a great advantage and aim to emerge as knowledge leaders within this field. Our international expertise combined with some of the best professional talent from India makes it a winning combination. The immense practical knowledge matched with in depth analysis makes it a great and relevant advantage for our clients." he adds.
Saatchi & Saatchi X aims to bring a difference to the retail sector in India very soon. The global clients for Saatchi & Saatchi X include both brands and retailers. They have partnered with some of the world's best known companies including; Arla, Carrefour, General Mills, LG Pepsico, P&G and Walmart giving them an advantage over their competition. When these clients are not category leaders they have helped them get there by not just helping them with shopper marketing solutions but also working with their organisation to enable shopper marketing capability development.