Saatchi & Saatchi Wins International Rockwool pitch

Amsterdam - After a strategic orientation among three international agencies Rockwool Europe opted for Saatchi & Saatchi | Leo Burnett Amsterdam as lead agency.

For Rockwool, Saatchi & Saatchi | Leo Burnett developed a European communication strategy and cross-media campaign consisting of online, mass media, packaging and point-of-sale presentation and activation.

In addition to developing the strategy and the creative work, Saatchi & Saatchi | Leo Burnett will coordinate the campaign roll-out towards the Rockwool country locations. 


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Saatchi & Saatchi Switch is a global talent initiative in which top talent from the Saatchi & Saatchi network temporarily switch agencies and roles with one another. The initiative will be a network wide programme to help reward and recognise our best talent, whilst encouraging learning. We believe that those selected truly embody the ’Nothing is Impossible’ spirit which Saatchi &…

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