Saatchi & Saatchi Wins International Rockwool pitch

Amsterdam - After a strategic orientation among three international agencies Rockwool Europe opted for Saatchi & Saatchi | Leo Burnett Amsterdam as lead agency.

For Rockwool, Saatchi & Saatchi | Leo Burnett developed a European communication strategy and cross-media campaign consisting of online, mass media, packaging and point-of-sale presentation and activation.

In addition to developing the strategy and the creative work, Saatchi & Saatchi | Leo Burnett will coordinate the campaign roll-out towards the Rockwool country locations. 

Mete Erdogan, Art Director and Eavesdropper


Instagram phenomenon @_eavesdropper is an account with a simple premise, to creatively document weird and wonderful conversations unintentionally overheard around New York. Set-up by Saatchi & Saatchi NY art director, Mete Erdogan, as a project to help him hone his hand lettering skills, support for the account has snowballed and now has over 31 thousand followers. Mete offers a no…