Saatchi & Saatchi South Africa Gets York Timbers

Johannesburg - Saatchi & Saatchi has been appointed the new creative agency for listed forestry products company, York Timber Holdings Limited. 

Saatchi & Saatchi will be responsible for repositioning and revitalising the brand, which was incorporated in 1916, and has been listed on the JSE since 1946.

York Timbers is a vertically integrated solid wood processing company, which, with its subsidiaries, has the biggest market share of the South African lumber market and operates in various trade sectors and markets, both domestic and overseas.

With over 65,000 hectares of sustainable plantation, the core business of the group is sawmilling and its log mills convert round softwood into a wide range of sawn lumber products such as structural timber, scaffolding, furniture components, wood laminates, as well as wood chips for pulp and paper. It markets sawn lumber to the construction, furniture, packaging and other industries, as well as to timber merchants.

Commenting on the appointment Samantha Beresford, Marketing Director of York Timbers, says that Saatchi & Saatchi was chosen because of its considered response to the brief and points out that its Lovemark theory came across as a very powerful tool.

"This gave us confidence that the techniques were tried and tested and could be adapted to our traditionally old fashioned B2B industry," she adds. "As a global concern, we believe that Saatchi & Saatchi can help us to understand the brand attributes of the industry particularly from an international perspective," she says. "This will help us make significant changes to the way in which we do things eventually making York into a Lovemark."

Saatchi & Saatchi MD, Grant Meldrum, says that the account win is very exciting. "The great thing is that York is committed to practicing sustainable forestry, conserving natural resources and energy and continually improving its environmental management practices," he adds.

York actively promotes biodiversity by setting aside and managing areas suitable for rare animals and plant species to live and grow.  Approximately one-third of the landholding (27 000 hectares) is set aside to conserve representative samples of the various habitats and ecosystems that naturally occur in the particular area.


Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Saatchi & Saatchi London hires Danny Josephs as chief operating officer

News

Saatchi & Saatchi London has poached CHI’s Danny Josephs as its new chief operating officer.  Josephs will assume responsibility for the day-to-day operations of the business, managing the agency’s continuing growth, and will also oversee a number of Saatchi & Saatchi’s key accounts. A major focus will be on driving collaborative solutions for clients, and in particular, on bringing creative,…