2012 is the year when taxes return to the consumer.
The campaign sums up all Visa's efforts in recent years in developing innovative products, and aims to convince consumers that payment by card is easy, safe and profitable. Thus, in addition to the benefits of practicality, time saving and maximum security, Visa is offering all those who pay local taxes with a Visa debit or credit card the chance to get their money back. The campaign will run from January 2nd to March 31st, 2012.
"The creative concept of the campaign emphasizes the benefits, with the return of taxes as the prize of the promotion. With a simple execution - IMPOZIT (TAX) is now TIZOPMI (XAT) - the campaign is supported by OOH, radio and online, along with promotional materials at city halls and in partner banks," said Carmen Barda, Group Account Director, Centrade Saatchi & Saatchi. "We support Visa's efforts in offering Romanian consumers more efficient and profitable methods of payment, and we thank our client for a well-structured and smooth development process of the campaign."
"It's amazing how you can simplify the payment of your taxes just by making the transaction online, with a few clicks, saving time and securing your operation," added Catalin Cretu, Country Manager Romania, Visa Europe. "Similarly, one does not need to withdraw money from an ATM to pay a local tax, but they can use the card directly at the counter, benefiting from security and time saving. This is the future of payment as we see it: modern, convenient and safe for each user."
Art Director: Ionuț Vlad and Cristina Șoricel
Copywriter: Theodora Szabo
Group Account Director: Carmen Bardă
Account Director: Ioana Hurdubelea
Account Manager: Alexandru Roşca
Account Executive: Mădălina Floria
Strategie: Florin Ionescu
Production: Elena Cantachin and Vitalie Brega