Saatchi & Saatchi Romania Launches 'Visa Returns the Taxes' Campaign

2012 is the year when taxes return to the consumer.

The campaign sums up all Visa's efforts in recent years in developing innovative products, and aims to convince consumers that payment by card is easy, safe and profitable. Thus, in addition to the benefits of practicality, time saving and maximum security, Visa is offering all those who pay local taxes with a Visa debit or credit card the chance to get their money back. The campaign will run from January 2nd to March 31st, 2012.

"The creative concept of the campaign emphasizes the benefits, with the return of taxes as the prize of the promotion. With a simple execution - IMPOZIT (TAX) is now TIZOPMI (XAT) - the campaign is supported by OOH, radio and online, along with promotional materials at city halls and in partner banks," said Carmen Barda, Group Account Director, Centrade Saatchi & Saatchi.  "We support Visa's efforts in offering Romanian consumers more efficient and profitable methods of payment, and we thank our client for a well-structured and smooth development process of the campaign."

"It's amazing how you can simplify the payment of your taxes just by making the transaction online, with a few clicks, saving time and securing your operation," added Catalin Cretu, Country Manager Romania, Visa Europe.  "Similarly, one does not need to withdraw money from an ATM to pay a local tax, but they can use the card directly at the counter, benefiting from security and time saving.  This is the future of payment as we see it: modern, convenient and safe for each user."


Credits

Art Director: Ionuț Vlad and Cristina Șoricel
Copywriter: Theodora Szabo
Group Account Director: Carmen Bardă
Account Director: Ioana Hurdubelea
Account Manager: Alexandru Roşca
Account Executive: Mădălina Floria
Strategie: Florin Ionescu
Production: Elena Cantachin and Vitalie Brega


"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…

‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…