Saatchi & Saatchi Prague Wins

Prague - Czech internet leader has appointed Saatchi & Saatchi Prague as its main creative agency, replacing McCann Erickson which had held the account for the past four years.

"After the unscheduled second round of the pitch, chose the agency Saatchi & Saatchi for the following period.  Their proposals convinced us of their understanding of our products, the brand's needs and a good deal of empathy towards our users," said Seznam brand manager Martin Šámal.

Seznam, the most visited Czech web portal and search engine, picked Saatchi & Saatchi after a pitch process involving six other leading Czech agencies: Dark Side, HullaBaloo, Loosers, Outbreak, Young & Rubicam and incumbent McCann Erickson.

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