Saatchi & Saatchi NZ Launches New Appeal for Women's Refuge

Wellington - Saatchi & Saatchi's new campaign for Women's Refuge gives a voice to New Zealand's often silenced victims of domestic violence. The campaign highlights the stories, memories and experiences of New Zealanders who have been affected by violence in the home.

The integrated campaign, incorporating digital, radio, print and Adshel executions, centres around An Auction Like No Other on Trade Me, fronted by victims and families of domestic violence.

Those speaking out against domestic violence in this year's campaign will use Trade Me to tell their stories by listing a treasured personal item on the site. The items are not for sale but instead symbolise a donation portal for Trade Me users. Donors will receive a personalised thank you for pledging their support.

Livia Esterhazy, Saatchi & Saatchi Wellington General Manager says, "We are eager to give a voice to those affected by domestic violence. Trade Me is accessible and popular with so many Kiwis - it is an ideal tool to spread the word about the incredible support and service Women's Refuge offers."

An Auction Like No Other is also supported by well-known individuals donating their time to help raise funds and awareness for Women's Refuge. Trade Me users can bid on a variety of experiences, including a coaching lesson from rugby league great Ruben Wiki; a trip to New York for a one-on-one business mentoring session with Kevin Roberts, Worldwide CEO of Saatchi & Saatchi; a wedding performance from singer Anika Moa; and a walk-on part on Shortland Street.

Trade Me will also feature stories, images and videos highlighting how Women's Refuge has helped New Zealanders from all walks of life overcome the obstacles presented by domestic violence.

Women's Refuge chief executive, Heather Henare says, "Saatchi & Saatchi New Zealand has demonstrated a wonderful commitment to Women's Refuge over the last decade and we are grateful for their campaigns which have consistently delivered an increase in donations."

Esterhazy thanked the many suppliers who gave their time, creativity and talent to assist with the 2011 campaign.


Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote

News

With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME (Black, Asian & Minority Ethnic) communities to register to vote in the…

Publicis Communications Names Leadership in Guangzhou

News

Publicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett. In her new role, Chen will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications…

HomeAway® makes history by offering the Eiffel Tower as the ultimate holiday ‘rental’

News

HomeAway, the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the ‘It’s Your Vacation, Why Share It?’ campaign today to celebrate being a UEFA EURO 2016™ national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home to the public, giving a…

Saatchi & Saatchi Agencies in Argentina, Brazil, Israel, Los Angeles, London, Miami, New York, New Zealand & Singapore Awarded at One Show

News

An impressive performance by agencies across the Saatchi & Saatchi network at The One Show in NYC last week saw campaigns for P&G, Toyota, General Mills, ASB Bank, World Health Organisation, Scoot Airlines, Leica Gallery, Nissin Ajinomoto and Andes Beer awarded.  Saatchi & Saatchi Singapore win 2 Gold in PR for Scoot Airlines ‘Inspiring Spirit’ campaign, and ‘Best in Discipline’…

"The Day Shazam Went Deaf" Wins Silver at the One Show

News

BBR Saatchi & Saatchi has been awarded a silver award in the mobile category at The One Show 2016 awards for “The Day Sazam Went Deaf”, a campaign created for the World Health Organisation. BBR Saatchi & Saatchi is the only Israeli agency to have won an award at the show this year. The piece which was already shortlisted at…

Conill Earns Two Bronze Pencils at The One Show

News

Conill had a terrific showing among the advertising elite at the 43rd Annual One Show Awards, taking home two bronze pencils and three Merit awards at the prestigious creative festival held on Wednesday in New York.   The Mas Que Un Auto (More Than a Car) brand loyalty campaign for Toyota was the big winner, earning two bronze Pencils and…

The Musical Massacre: Saatchi & Saatchi Stockholm release macabre new campaign for horror film festival Elmsta 3000

News

In a new film for Saatchi & Saatchi’s long time client Elmsta 3000 horror fest, we meet a bunch of different characters familiar to fans of the horror genre.  Together they sing a song with an uplifting melody, and a menacing undertone.  Yet these are a bunch of blood thirsty Psychopaths, so when the song reaches its denouement, they do…

Saatchi & Saatchi Soars as Scoot ‘Inspiring Spirit’ Named Best in Discipline in Public Relations at The One Show 2016

News

Saatchi & Saatchi Singapore was awarded Best in Discipline in Public Relations at The One Show 2016 for its ‘Inspiring Spirit’ campaign for low-cost airline Scoot, a subsidiary of Singapore Airlines. The win was announced at an awards gala in Gotham Hall, New York. The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their…

Mercedes-Benz and Saatchi & Saatchi Sri Lanka win Silver for MercMyRide with Uber at the ACEF Awards

News

Following the success of MercMyRide, Sri Lanka’s first on-demand luxury ride experience with Mercedes-Benz and Uber, the creative agency behind the idea, Saatchi & Saatchi Sri Lanka was awarded a Silver for its “Successful Use of Technology” in the BTL Category at the Asia-Pacific Customer Engagement Forum & Awards held at The Westin Mumbai Garden City Hotel in India on…

Saatchi & Saatchi Shanghai Win Porsche China Creative and Digital Account

News

11 May, 2016 (Shanghai) - After four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China. According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and…

Australia’s newest optical brand George & Matilda Eyecare announces the appointment of Saatchi & Saatchi

News

Following the unveiling of new optical brand on Friday – George & Matilda Eyecare, the company has announced the appointment of Saatchi & Saatchi as their creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eyecare products to Australian customers by partnering with local, independent optometrists. George & Matilda CEO Chris…

Saatchi & Saatchi Australia is First Past the Post with Ladbrokes

News

Following a competitive pitch, Saatchi & Saatchi has been appointed by Ladbrokes, a global leader in the betting and gaming market and Australia’s most innovative bookmaker. Dean Shannon, CEO of Ladbrokes: “Following a competitive pitch process we’ve appointed Saatchi & Saatchi as our creative agency partner.  At Ladbrokes we continually endeavour to be first to market with new products and…