Saatchi & Saatchi Norway Cruises With Royal Caribbean

Oslo - After a thorough agency review, RCCL Nordic (RCL Ltd) has changed its agency affiliation in favour of Saatchi & Saatchi Norway.  The Oslo-based operation will liaise with the other Saatchi & Saatchi offices in the region to provide full Nordic market coverage.

"We are very excited to start working with Saatchi & Saatchi. During this process they have convinced us that they are the perfect agency for us right now. We have large ambitions both for Norway and the other Nordic countries. Saatchi's combination of good local agencies and a strong network is exactly what we have been looking for," says Head of Marketing in the Nordics, Ellen Stebekk.

"This is really fun and exciting," says Saatchi & Saatchi CEO, Jon Fredrik Sandengen. "In just a few short weeks we have all become cruise ambassadors, and we've already fallen in love with RCCL and the people who work there. Helping to develop RCCL and the market in the future is a dream task. In Oslo we are very proud to be chosen as their lead agency for the Nordics."

Four markets and three brands

Royal Caribbean Cruises Ltd. is the world's second largest cruise company. They operate a total of 41 ships worldwide, and have one more under construction. RCCL sell and market three cruise brands in the Nordic countries: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.  RCCL is the market leader in the Nordics, with a market share of 45%, and Norway is their strongest market.

"Cruising as a way of vacationing is growing quickly, but there's still a lot of unrealized potential in the Nordic markets. From now on we want to do more regional and local campaigns, and that's why we need a strong strategic and creative lead agency with a strong network, and we have found that in Saatchi & Saatchi Norway," says Ellen Stebekk.

Strong network, Lovemarks and a digital agency

With this, Saatchi & Saatchi has won yet another new Nordic client, which brings them another step closer to their goal of becoming the strongest international network agency in Norway.

"RCCL are dependent on having a strategic and creative agency with digital knowledge in every level, and a Nordic network that works well together. In addition to that, RCCL have brand focus that is very close to our Lovemarks philosophy. I'm extremely happy that we can fulfil the need of such a large and exciting business," says CEO Jon Fredrik Sandengen.


Photo:  Very happy. Sverre Midttun and Jon Fredrik Sandengen from Saatchi & Saatchi, together with Elisabeth Nordgård Vikenes and Ellen Stebekk from RCCL.

 

 


‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…