Saatchi & Saatchi France Appoints New Creative Director

Paris - Elie Ohayon, CEO of Saatchi & Saatchi in France, announces the appointment of Anne-Cécile Tauleigne as new Creative Director.

Anne-Cécile was previously Creative Director of BETC Euro RSCG, in charge of Peugeot Worldwide.

She graduated from UCAD (Union Centrale des Arts Décoratifs) and worked for the most important advertising agencies such as DDB, RSCG, BDDP, Scher/Lafarge, FCB, and Grey.

In 2007, Anne-Cécile became Creative Director for CRM Company Group. In 2009, she joined BETC Euro RSCG as Creative Director and as such was in charge of Peugeot Worldwide, working on all of the brand's international communications, including new products and services, in no more than 67 countries including France.

Anne-Cécile has worked with the most prestigious brands, both local and international, such as Volkswagen, la FNAC, Citroën, Monoprix, Nouvelles Frontières, Air France...

Her creative work was often rewarded. Her very first film, for Volkswagen, earned her a Silver Lion at the Cannes International Advertising festival. This particular festival regularly acknowledged her work. She was given awards for her campaigns for Air France and FNAC as well.


Listen to every digital conversation with Swordfish

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Today Saatchi & Saatchi Synergize launched 'Swordfish', a piece of bespoke social listening and insight software. Swordfish listens to every digital conversation about you and your campaigns, your competitors and anything else you want it to. It then filters out the noise, and gives you only the necessary information in a format that's easy to digest. Watch the video above…