Saatchi & Saatchi Denmark is Creative Dynamite

COPENHAGEN - Saatchi & Saatchi Copenhagen is Denmark's most creative advertising agency according to current agency rankings, with 69 points, 20 points ahead of their nearest competitor.

Saatchi & Saatchi Copenhagen also dominated Creative Circle's list of Denmark's top 50 creatives, taking three out of five of the coveted top spots. Creative Director Simon Wooller at No. 1, Rasmus Petersen, No. 3 and Lasse Bæbo Hinke, No. 4.

Saatchi & Saatchi creatives Silas Jansson, Cliff Kagawa Holm, Kristian Eilertsen rounded out the top 20 at 15, 16 and 20 respectively.

Saatchi & Saatchi Copenhagen Creative Director Simon Wooller said: "As an agency, we are committed to fostering fresh creative talent, with a belief that nothing is impossible. We're not afraid to push the boundaries and continuously look for new ways to engage and inspire with integrated, compelling creative solutions for our clients."

Fulfilling its dream to be a hothouse for creative talent, Saatchi & Saatchi Copenhagen not only has a reputation for creating edgy, ground breaking work, but has delivered powerful commercial results for their clients, best exemplified in recent campaigns for Sprite Zero and Quiksilver.

The Sprite Zero "No sugar - no bulls..t" campaign led to a 26.6 percent increase in sales in Scandinavia and 8 million people in the region saw the viral films. The campaign won at every major awards show in radio, integrated and outdoor, including Gold, Silver and Bronze at Cannes Lions.

The "Dynamite Surfing" viral for Quiksilver was viewed 35 million times worldwide. Such was the cult appeal of the clip, popular TV show Mythbusters made an episode investigating the dynamite surfing phenomenon and "Dynamite Surfing" will feature as a case study in Adam Morgan's Eat the Big Fish 2.

Despite a declining market, the Quiksilver "Original Thinking" campaign resulted in a long-term sales increase of 10-20 percent and a 25 percent increase in the number of stores selling Quiksilver in the region.

Saatchi & Saatchi CEO EMEA, Simon Francis said: "Our creative success as a Network is unparalleled. Awards versus size, we are five times more creative than any other network and Copenhagen's recent success is further evidence of this. Empowered and enabled by the unique structure of our network, Copenhagen continue to punch above their weight."

Saatchi & Saatchi Copenhagen is led by Chief Executive Officer, Thomas Falck.


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