PRWeek Awards set out to celebrate the most inspired and successful campaigns, companies and individuals in Asia-Pacific’s communications industry. Now in their 14th year, the Asia awards signify a closer alignment with the global PRWeek brand and its awards programmes in the US and the UK.
PR Professional of the Year, In-House celebrates the performance of an in-house PR professional, whose leadership is advancing the public relations profession. The judges look for evidence of outstanding achievement within the client side of the PR industry, scope, innovation, leadership and industry contribution within the eligibility period.
This year Rebecca stood out from fierce competition to take the top prize. She joined Saatchi & Saatchi in 2010, building a communications team from scratch, and then led the team on to be awarded 2014 In-House PR Team of the Year by PRWeek Awards Asia.
Last year, she undertook a wide variety of high-profile initiatives to enhance Saatchi & Saatchi Greater China’s reputation and promote creative work for clients, her bold and innovative communications strategies have successfully advanced Saatchi & Saatchi's reputation and helped to win many awards.
“I am very excited to receive this award, especially proud to be on the same stage two years in a row." Rebecca Liu said, “I appreciate the panel’s recognition of my achievement over the past year and moving forward, I will continue to draw inspiration from new media and technologies, and to embrace the future."