Since 2005 Gainomax sports nutrition has, together with Saatchi & Saatchi Stockholm, been campaigning to get people to stop eating bananas and choose Gainomax instead. This is based on the theory that your body needs a combination of carbohydrates and proteins to recover properly after a workout. When you choose a banana to recover, you do not get the protein your body needs to build muscle mass and maximise your results, partly because a banana is 75% water.
The latest Gainomax campaign explores wearable technologies, and features a prototype for an ‘Anti Banana Gym Bag”. By using advanced camera technology together with a unique algorithm which identifies bananas, the bag sounds an alarm when you try to bring a banana to your workout.
The bag was unveiled to the public at Stockholm Central Station, and launched online at: http://antibananagymbag.com
The YouTube film has already had more than 130,000 views: https://www.youtube.com/watch?v=x6w9rZM8GLQ