Saatchi & Saatchi Singapore Forms Integrated Pampers Team

New team comes together to manage Pampers business across the Asia-Pacific region.

Singapore - A new integrated team has formed at Saatchi & Saatchi Singapore, boosting the agency’s experience and capability. Nick Morrell, Falk Fuhrmann, Paul Copeland and Tim Ball will be working on Saatchi & Saatchi’s global and regional Procter & Gamble’s Pampers account from the agency’s Asia-Pacific hub in Singapore.

Joining Copeland in Singapore are Morrell and Fuhrmann who have relocated from Saatchi & Saatchi London, and Ball who has joined from M&C Saatchi London. 

“2014 is a year of continuous growth for Saatchi & Saatchi Singapore, and we welcome having this team in our agency servicing the needs of our clients both regionally and globally,” said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia.

"Asia, as a region, is still maintaining healthy birth rates and is quickly transforming socially, creatively and in digital media penetration,” said Copeland, Regional Creative Director. “Our purpose is to get our client on the front foot creatively in a highly competitive market.”

“It is exciting to see how having our team co-located with regional and global clients enhances the way we work towards common goals,” said Fuhrmann, Strategy Director.

Nick Morrell is Regional Business Director and oversees Saatchi & Saatchi’s work with Pampers in Asia-Pacific and Middle East and Africa, as well as their global pants business and point of market entry programme. His experience includes work for British Airways, McDonald’s, Renault, Samsung and the UK Government’s award-winning Think! road safety campaign. Prior to joining Saatchi & Saatchi in 2010, Morrell worked at Publicis, M&C Saatchi, Leo Burnett and BMB.

Falk Fuhrmann is Strategy Director on Pampers in Asia-Pacific and Middle East and Africa. He is the global strategic lead on Pampers’ pants business and point of market entry programme. Previously based in Europe, Fuhrmann has worked at DDB Tribal in Dusseldorf and McCann Erickson Frankfurt.

Paul Copeland is Regional Creative Director on Pampers Asia-Pacific and global projects, and has worked in many of the top 10 agencies in London including BBH, Fallon, Lowe and Grey. He has won multiple awards at the Cannes Lions International Festival of Creativity, D&AD and BTAA. Before moving to Singapore, Copeland also ran his own successful ideas business in London, Small-Creative.

Tim Ball is Project Director. He moved to Singapore from London where he was Director of Digital Delivery at M&C Saatchi. With 16 years of experience in the advertising industry, Ball has worked with the likes of Barclays Bank, Diageo, Deloitte, IKEA, Volkswagen, and The Guardian newspaper.


Photo (l to r): Falk Fuhrmann, Nick Morrell, Paul Copeland, Tim Ball



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