Singapore - Cyril Bedat joins Saatchi & Saatchi
Singapore as Global Digital Director, overseeing Saatchi & Saatchi’s
digital work for Pampers worldwide. He adds to the digital capability of the
agency’s Integrated Pampers Team announced earlier this year and will join Nick
Morrell, Falk Fuhrmann, Paul Copeland and Tim Ball in driving the account.
Cyril moves to Singapore from Shanghai
where he was based for three and a half years. Before joining Saatchi &
Saatchi, Cyril worked in the luxury sector for more than eight years with
Richemont, LVMH Watch & Jewellery division (TAG Heuer, Zenith, Hublot), and
most recently at Fendi.
“Cyril’s experience in two very competitive
sectors in our industry – both digital and luxury – makes him a valuable
addition to our agency,” said Paul Roebuck, CEO of Saatchi & Saatchi
Singapore and Malaysia. “He is a critical component in our ability to deliver
effective digital campaigns to one of our biggest clients.”
“Cyril joins the team at an exciting time as we complete our ability
to offer integrated global solutions in a mass digital context to the Pampers
said Nick Morrell, Regional Business Director who also oversees the Pampers
account in Asia-Pacific, Middle East and Africa.
In his role, Cyril will be driving global digital work for Pampers, managing activity from a CRM perspective with website and digital marketing programs, as well as implementing social media and viral initiatives.