Shanghai - Saatchi
& Saatchi has promoted Irene Shum to Managing Director of the Shanghai
office, effective immediately.
took up an account leadership role within Saatchi & Saatchi Shanghai in
2012, and has since driven the agency forward to lead the market in the areas
of New Business, Client Retention, Creative Solutions and Social Influence. Due
to her outstanding performance, Saatchi & Saatchi Shanghai was named 2013
Campaign Asia’s China Creative Agency of the Year (silver) and Shum herself was
awarded 2013 Campaign Asia’s Greater China Account Person of the Year. The aim
of these awards is to reward the top agencies and performers in the China, Hong
Kong, Taiwan and Macau markets.
magazine said of Ms. Shum: “Highly regarded by all clients, Irene is someone
who walks the talk and leads with her actions. Her depth and breadth of
knowledge and experience in a diverse range of categories have made her an
invaluable asset for generating business results for both clients and the
Lee, CEO of Saatchi & Saatchi Greater China said, “We are so lucky to have
Irene. She makes my job so simple: just keep her happy working here at Saatchi
During Irene’s 20 years of experience in marketing & advertising in both 4A agencies (Saatchi & Saatchi, BBDO and Ogilvy) as well as a multinational (McDonalds), she had worked in a spectrum of categories, including beverages, food & dairy, baby products, petroleum, alcohol, telecommunications, skincare, and automotive. Brands she had worked on in China include Sprite, Fanta, Minute Maid, Kraft Foods, Haagen-Dazs, Bright Dairy, Dumex infant milk powder, Chivas Regal, Hongkong Disneyland, Citroen DS, Buick and other youth & fashion brands such as Reebok, M-Zone, Lee Jeans and The North Face.