Saatchi & Saatchi NY Names Christine Prins CMO

New Chief Marketing Officer to join agency's Leadership Team.

New York - Saatchi & Saatchi announces that Christine Prins is joining the New York office as Chief Marketing Officer.  She was most recently Chief Growth Officer at kbs+.  In her new role, she will report to Saatchi & Saatchi New York CEO Brent Smart.  Prins also becomes a member of the Agency’s Leadership Team.

Smart comments:  “It's hard to find proven winners in new business.  Christine is one.  She's also one of us.”

Prins adds:  “I am thrilled to be joining the team at Saatchi NY to help fuel the agency’s growth. I was inspired by the strong vision and culture and am excited to have the opportunity to help write this next chapter.”

About Christine Prins

Christine Prins joins Saatchi & Saatchi NY from kbs+, where she was most recently Chief Growth Officer. Throughout her six years at the agency she built and ran the new business department helping attract key clients such as BMW, Vanguard, HomeGoods, American Express, Harman Kardon, and Bank of Montreal, among many others. Christine had previously held various new business positions at Publicis USA leading up to her stint at kbs+.

Prior to jumping into agency new business, Ms. Prins spent several years at a merchant services startup where she managed marketing and sales as well as day-to-day operations and customer service.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A’s agency new business committee and lives in NYC with her husband.


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