Saatchi & Saatchi agencies in Argentina, Brazil, Ecuador, Guatemala, Italy, London, Miami, Spain and Switzerland picked up awards on the first day of Cannes Lions International Festival of Creativity. A great start to the week means that Saatchi & Saatchi have won 14 Lions so far and 3 Health Lions. Worldwide Creative Director Pablo Del Campo was President of the Press Jury and gave a press conference on Monday morning.
Saatchi & Saatchi Switzerland’s ground breaking HIV+ issue for Vangardist Magazine collected 2 Silver and 1 Bronze Lion at the 2nd annual Lions Health awards at the weekend. They added to their awards tally last night, picking up 1 Gold and 2 Silver Lions; a Gold in Direct Response Print or Standard Outdoor; a Silver in Flat Mailing; and a Silver in Publications & Media.
F/Nazca Saatchi & Saatchi were awarded a Gold Direct Lion for Leica Institutional ‘Soundlab’ box (Art Direction/ Design For Direct).
In Print, Del Campo Saatchi & Saatchi Argentina won 1 Silver Lion for their Procter & Gamble campaign for Tide; ‘Business Dinner’; ‘Girl’, ‘Lead Role’ and ‘Video Conference’ (in Household: Cleaning Products). Whilst Del Campo Saatchi & Saatchi’s Spanish agency collected 3 Bronze Lions, in Direct for Toyota Motor Europe ‘Musical City’ (Acquisitions) and Islazul ‘A Discount to your Misfortune’ (Targeted Ambient Media; Large Scale); and one in Promo & Activation for Toyota Motor Europe ‘The Weather Challenge’ (Cars & Automotive Services). Also in Print, CONILL Saatchi & Saatchi were awarded 1 Bronze Lion for their Procter & Gamble Crest campaign; ‘Break Up’; ‘Cry’; ‘Hospital’; ‘Rain’ and ‘Photos’ (Toiletries).
In Mobile 4AM Saatchi & Saatchi Guatemala won a Silver Lion for Gatorade ‘Sports Homework’ (Wearable Technology). Also in Mobile, Publicitas/ Saatchi & Saatchi Ecuador won a Bronze Lion for Red Cross: Bank of Blood ‘Social Blood App’.
London won 2 Bronze Direct Lions for Chelsea Football Club ‘Get Me A Sponsor’ (Acquisitions and Corporate Image & Communication).
Saatchi & Saatchi Italy picked up a Bronze Lion in Promo & Activation for Coordown ‘The Special Proposal’ (Public Health & Safety & Public Awareness Messages).