Saatchi & Saatchi Italy, ADCI Agency of the Year Again

For the 4th year in a row, Saatchi & Saatchi Italy leads the way at the Italian Art Directors Club awards, wins Grand Prix for Coordown.

Milan - Saatchi & Saatchi Italy is, for the fourth year running, on the top of the Italian creativity podium having won the highest number of awards: 17 in total comprising the Grand Prix, 4 Golds, 6 Silvers, 6 Bronzes.

The agency won the Grand Prix for its CoorDown 'Dear Future Mom' campaign, the most awarded Italian campaign this year, including 6 Lions at the Cannes Lions Festival of Creativity 2014.

Giuseppe Caiazza – CEO of Saatchi & Saatchi Italy, France and Head of Automotive Business of S&S EMEA said: “I am particularly pleased with the results this year. We have collected awards for very different projects and clients, ranging from the event we created for Lexus IS Hybrid to the 'Clean it up Regina’ website, from the European campaign for Toyota Auris Hybrid to the online project 'ALTphabet', from the campaign #Guerrieri for Enel to the non-profit project CoorDown. I am sure that both our people and our clients - that continue every day to grow in confidence - will be proud of these achievements.”

Agostino Toscana – Executive Creative Director Saatchi & Saatchi Italy, said : “I’m very happy because it is a result that rewards the commitment of the agency, and I stress 'agency' because it is a result from the work of not only creative people, but also from all the other departments. It is even more satisfying because it is achieved at the leading Italian festival, where we have seen excellent work from all the agencies. The level of competition was very high and bodes well for the future of Italian creativity.”

Here the awards won:

GRAND PRIX
CoorDown Onlus: World Down Syndrome Day ‘Dear Future Mom’

OUTDOOR: OUT OF HOME
Lexus IS Hybrid ‘Trace your Road’ – BRONZE

TV & CINEMA
Toyota Motor Europe: New Auris Hybrid Touring Sports ‘The curious man’ - GOLD

PROMO & ACTIVATION. OTHER MEDIA
Lexus IS Hybrid ‘Trace your Road’ – BRONZE

WEBSITES
Regina: Gamma Asciugatutto ‘Clean it up’ - BRONZE

APPS, GAMES & MOBILE
Lexus IS Hybrid ‘Trace your Road’ – SILVER

NON PROFIT. CLASSIC MEDIA
CoorDown Onlus: World Down Syndrome Day ‘Dear Future Mom’ - GOLD

NON PROFIT. OTHER MEDIA
CoorDown Onlus: World Down Syndrome Day ‘Dear Future Mom’ - GOLD
CoorDown Onlus: World Down Syndrome Day ‘Dear Future Mom’ - SILVER

NON PROFIT. DIGITAL
CoorDown Onlus: World Down Syndrome Day ‘Dear Future Mom’ - GOLD
CoorDown Onlus: World Down Syndrome Day ‘#DammiPiùVoce’ - SILVER
Alternative Europee: European Initiative For Media Pluralism ‘Altphabet’ - BRONZE

DIRECTION AND ANIMATION
Enel: Corporate image ‘Guerrieri’ - SILVER
Toyota Motor Europe: New Auris Hybrid Touring Sports ‘The curious man’ - SILVER CoorDown Onlus: World Down Syndrome Day ‘Dear Future Mom’ - BRONZE

DIRECT. OTHER MEDIA
Lexus IS Hybrid ‘Trace your Road’ – SILVER

BRANDED CONTENT. CAMPAIGN
Enel: Corporate image ‘Guerrieri’ - BRONZE


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