Saatchi & Saatchi Confirmed Italy's Most Creative Agency

Creative and business successes underpin continued growth trend for Saatchi & Saatchi Italy.

Milan - The agency led by Giuseppe Caiazza was the most awarded Italian agency at Cannes Lions International Festival of Creativity over the last 3 years, with 17 Lions including 9 Gold, and is also the most awarded agency at the Italian Art Directors Club.

The successes achieved through creativity are combined with those obtained  from a business point of view,  which see in 2014 for Saatchi & Saatchi Italy a growth estimated at +10% compared to 2013.  This confirms the positive trend of the agency during the previous three and a half years, which has settled its growth at around 20%, in a market that over the same period has lost more than a third of its value.

Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy and Head of Automotive Business for Saatchi & Saatchi EMEA, said:  "Creatively it was a first half year that made us very proud. The 6 Lions in Cannes for the "Dear Future Mom" CoorDown campaign hold high the flag of Italian creativity. In fact, our Lions are almost half of those won by our Country this year, and position Saatchi & Saatchi Italy in first place in the Saatchi & Saatchi EMEA network.  Our creative reputation is now recognized both nationally and internationally and this, we are sure, in the future will allow us to attract young talent from around the world."

Giuseppe Caiazza also said "The excellent creativity is definitely a key lever for business results. Again this year, our agency’s performance contrasts to the advertising market that seems to decline by about 3-4% compared to last year.  Saatchi & Saatchi Italy expects to grow by 10% compared to 2013, thanks to a selective approach to new business that continues to bring new customers at the rate of one a month."

"In the second half of the year our focus remains the same: to create and implement together with our clients the best creative solutions to help them transform their business.  We certainly have the financial resources and talents within our agency to do it very well." concludes Giuseppe Caiazza.

To celebrate its achievements Saatchi & Saatchi Italy has chosen to bring to Milan one of the most successful events of the International Festival of Creativity in Cannes: a screening of the Saatchi & Saatchi New Directors' Showcase at the Teatro dell'Arte - Triennale in Milan, where industry professionals will gather to talk about creativity and new talents.

Agostino Toscana - Executive Creative Director of Saatchi & Saatchi Italy commented, “To present to the market what’s new and stimulating is in the DNA of Saatchi & Saatchi. The New Directors' Showcase is a perfect example of this attitude, and we are happy to share with clients and colleagues here in Milan."



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