Saatchi & Saatchi Canada Wins Big at the 2014 Atomic Awards

‘Surrender Your Say’ campaign for the Tourette Syndrome Foundation of Canada takes home Grand Prix, plus 4 Golds.

Toronto - Saatchi & Saatchi Canada took the top prize at the 2014 Atomic Awards,for its ‘Surrender Your Say’ Twitter Campaign for the Tourette Syndrome Foundation of Canada (TSFC).

In addition to winning the top prize, the campaign also took home 4 gold medals – the most won by any agency in Canada at this year’s show.

“We were very pleased,” says Executive Creative Director Brian Sheppard. “This project has been incredibly rewarding on so many levels. Obviously, bringing awareness to Tourette Syndrome is reward in itself. But it’s fantastic to see the team and the agency recognized for such ground-breaking work.”

The campaign, which allowed people to give up their Twitter handles for 24 hours, so the TSFC could tweet random Tourette tics into their feeds, was an international success. In just three days, the campaign trended in 29 countries and generated over 250 million impressions.

The Atomic Awards are a major, annual Canadian advertising awards show, which showcases breakthrough achievements in the realm of advertising and media creativity, technology and content.



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