Saatchi & Saatchi Australia and The Natural Confectionery Company, have launched a new campaign called 'Being a Kid Never Changes'

'Being a Kid Never Changes'

The multi-channel campaign is a reminder to those raising kids to take time out to embrace innocent childhood pleasures and to create those timeless fun-filled memories.

The story is told through a unique parallel point of view which brings a mother and daughter together in time as kids and enjoying the quintessential moments of growing up.  

The campaign reflects the Natural Confectionery Company’s belief that the simple joys of childhood – the freedom, the innocence and sense of possibility – are truly precious and gone before we know it.

The Natural Confectionery Company has and always will continue to make delicious fruit flavoured lollies with no artificial colours and no artificial flavours.


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