Hong Kong – Following the addition of two Group Creative Directors specializing in the areas of digital and shopper marketing, Saatchi & Saatchi South China has recruited Ringo Fai and Steven Yip to further enhance the team's digital integration and optimize its digital strategy and execution capabilities.
Ringo Fai will focus on providing digital integrated planning services for clients as Digital Planning Director for Saatchi & Saatchi South China. Prior to Saatchi & Saatchi, Ringo worked in Tribal Worldwide & BBD Group HK & China as Social Media Lead & Digital Strategist, and then he went to GroupM Interaction Hong Kong to be Director of Social Media. He has Graduate Diploma of China Business(Strategic Brand Marketing) completed with Distinction in HKU SPACE, and Bachelor of Business double major in Marketing/Advertising & Promotions Management in The University of Technology, Sydney. He has more than ten years of digital experience and has provided digital strategy planning service to Microsoft Asia-Pacific, Sony, Canon, Wrigley, Shiseido, Huawei, McDonald's, Procter & Gamble, Volkswagen, IKEA, Fonterra, Vitasoy, DBS Bank, which makes him establish a good understanding on FMCG and youth brands’ consumer behaviour.
Steven Yip graduated from Griffith University, Australia majoring in Information Technology. He is not only quite experienced in project management and customer communication, but also skilled in web and APP development. Possessing eight years’ experience in the field of web and platform development and maintenance, he has worked with The Peninsula Group, Hong Kong Land, Audi, Procter & Gamble, Estee Lauder Group etc. Prior to Saatchi & Saatchi, He served as project manager at Isobar Hong Kong and now he is appointed as Digital Senior Project Manager for Saatchi & Saatchi South China.
Fai and Yip will work in Saatchi & Saatchi's Hong Kong office. "With Ringo and Steven's digital expertise, our entire digital system will be further solidified," said Alexis Chiu, Managing Director of Saatchi & Saatchi South China. "From the moment we receive a client brief, our digital team can now fully invest itself in researching and formulating a strategy, enabling the execution team to implement the integrated strategy even more effectively. We look forward to seeing the outstanding digitally integrated campaigns to come."
Photo (l to r): Steven Yip and Roger Fai