Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca will also serve as Chief Marketing Officer at Saatchi & Saatchi Greater China and will continue to report directly to Michael Lee, CEO of Publicis Communications Greater China.

Over a career that began in marketing and PR roles at well-known multinational corporations and then transitioned to focus on global 4A advertising agencies, Rebecca built her 13 years of professional marketing and communications experience. Upon joining Saatchi & Saatchi in 2010, she set about building a corporate communications team from scratch and went on to lead that team win team to win the "In-house PR Team of the Year " award from PRWEEK Awards Asia in 2014. Rebecca then went on to be recognized individually as "In-house PR Person of the Year " in 2015 by PRWEEK Awards Asia, the only representative from the Greater China region to receive such an award. That same year, she was also recognized as one of Campaign Asia's "40 under 40” marketing personnel of the year. Through her strategic planning and team’s deft execution, Saatchi & Saatchi has built and maintained a reputation as one of the industry's hottest creative agencies, winning nine "Creative Agency of the Year" awards over four consecutive years.

Michael Lee expressed his supreme confidence that Rebecca will excel in her new role: "Rebecca has a rare talent for communications. She is very good at utilising her creativity to explore new, innovative marketing approaches that make a profound impact on the agency and boost business growth,” he said. "I am confident that her sophisticated market sensitivity and PR communications skillset will help create an even stronger reputation for Publicis Communications among an even greater audience."

Rebecca also commented: "There are so many renowned and exceptional communications agencies in the network and each one has its own uniquely valuable brand image and culture," she said. "These brands have made strong impressions on the public, through both their creative philosophies and their influence on consumers and the market. These are the elements of heritage that I look forward to preserving and developing, with the assistance of and through close cooperation with all the members of each agency team. Together, we will reach even more people and share the irresistibly magnetic Power of One."


‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…