Panasonic Indonesia Picks Saatchi & Saatchi Group

JAKARTA - Saatchi & Saatchi Group and ZenithOptimedia in Indonesia have been awarded Panasonic's creative and media accounts.  The move comes after a five-way creative pitch involving Hakuhodo, Matari Advertising, Macs909, Dwi Sapta and incumbent for the past six years, Euro RSCG.

The pitch was called as Panasonic, in common with most electronics/white goods companies, face up to the challenges of selling high price ticket items in today's difficult economic climate, and seek the partners who can best help them to raise their game.

The creative account will be handled jointly by Saatchi & Saatchi and Saatchi Lab, working closely with sister Publicis Groupe company ZenithOptimedia on the media side.

Dini D. Makmun, CEO of Saatchi & Saatchi, and Shanti Persada, GM of Saatchi Lab, said, "New business wins are always motivating for the whole agency. It reassures our strategic and creative strength, and notches up our spirits in tough times like this.  This particular win is also a great demonstration of effective integration between Publicis Groupe units from strategic creation to ideation."

Partha Kabi, managing director of ZenithOptimedia Indonesia, commented, "It is a tough year for this industry (electronics, white goods, home appliances) and we are extremely proud of the fact that the client has entrusted the media responsibility on us in these challenging times. It just goes to show the faith and trust the client has in our abilities to deliver on their objectives."


Rebecca Robertson joins Saatchi & Saatchi Melbourne team as Client Service Director

News

Saatchi & Saatchi Melbourne has this week announced Rebecca Robertson as Client Service Director, joining the Melbourne Leadership team of Mark Cochrane – Managing Director, Alex Speakman - Managing Partner - Director of Strategy and Leon Wilson – Group Creative Director. Having started her career at DDB Melbourne, Rebecca moved to London to work both agency and client side on…

Del Campo Saatchi & Saatchi Argentina Awarded Gold, Silver and Bronze for Film at Cannes Lions 2016 for Andes InBev

News

In the prestigious Film category at the final Cannes Lions awards ceremony on Saturday night, the Argentinean agency Del Campo Saatchi & Saatchi won Gold for their Andes campaign ‘Hagglers Trip’, Silver for ‘Hagglers Party’, and Bronze for Andes ‘Fairest Night of All’. This brings the total awards for Del Campo Saatchi & Saatchi at the 2016 Cannes Lions International…

Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote

News

With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME (Black, Asian & Minority Ethnic) communities to register to vote in the…

Publicis Communications Names Leadership in Guangzhou

News

Publicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett. In her new role, Chen will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications…