Panasonic Indonesia Picks Saatchi & Saatchi Group

JAKARTA - Saatchi & Saatchi Group and ZenithOptimedia in Indonesia have been awarded Panasonic's creative and media accounts.  The move comes after a five-way creative pitch involving Hakuhodo, Matari Advertising, Macs909, Dwi Sapta and incumbent for the past six years, Euro RSCG.

The pitch was called as Panasonic, in common with most electronics/white goods companies, face up to the challenges of selling high price ticket items in today's difficult economic climate, and seek the partners who can best help them to raise their game.

The creative account will be handled jointly by Saatchi & Saatchi and Saatchi Lab, working closely with sister Publicis Groupe company ZenithOptimedia on the media side.

Dini D. Makmun, CEO of Saatchi & Saatchi, and Shanti Persada, GM of Saatchi Lab, said, "New business wins are always motivating for the whole agency. It reassures our strategic and creative strength, and notches up our spirits in tough times like this.  This particular win is also a great demonstration of effective integration between Publicis Groupe units from strategic creation to ideation."

Partha Kabi, managing director of ZenithOptimedia Indonesia, commented, "It is a tough year for this industry (electronics, white goods, home appliances) and we are extremely proud of the fact that the client has entrusted the media responsibility on us in these challenging times. It just goes to show the faith and trust the client has in our abilities to deliver on their objectives."


Saatchi & Saatchi London most decorated at MAA Best Awards for Mattessons Fridge Raiders MMM3000

News

Saatchi & Saatchi London picked up a slew of awards at last night’s Marketing Agencies Association Best Awards, including the Grand Prix Best Campaign Doing Differently for its “MMM3000” campaign for Kerry Foods brand, Mattessons Fridge Raiders.The agency was the most decorated at the MAA Best Awards, picking up four awards, twice as many as the next most decorated agencies.Saatchi…

Steve Walls Joins Saatchi & Saatchi Singapore

News

Singapore - Steve Walls has moved from Ogilvy & Mather to energize and advance his creative career at ideas hothouse Saatchi & Saatchi Singapore as Head of Planning. Walls is the first senior hire by Shannon Cullum since he took the helm as CEO of Saatchi & Saatchi Singapore in late 2014. “Steve is here to do what he does…

#CelibacyChallenge

News

Alan Cumming stars in Saatchi & Saatchi New York’s new film raising awareness about the FDA’s blood donor policy.

'There's a Good Girl' Short Film Released

News

London - If you missed the 'There's a Good Girl' exhibition, make sure you watch the film.  Curated by Saatchi & Saatchi for VivaWomen!, a Publicis Groupe initiative aimed at raising the profile of women in advertising, ‘There’s a Good Girl’ took its name from Marianne Grabrucker’s 1980s bestseller which documented her attempts to raise her daughter gender-neutrally and encourage…