Panasonic Indonesia Picks Saatchi & Saatchi Group

JAKARTA - Saatchi & Saatchi Group and ZenithOptimedia in Indonesia have been awarded Panasonic's creative and media accounts.  The move comes after a five-way creative pitch involving Hakuhodo, Matari Advertising, Macs909, Dwi Sapta and incumbent for the past six years, Euro RSCG.

The pitch was called as Panasonic, in common with most electronics/white goods companies, face up to the challenges of selling high price ticket items in today's difficult economic climate, and seek the partners who can best help them to raise their game.

The creative account will be handled jointly by Saatchi & Saatchi and Saatchi Lab, working closely with sister Publicis Groupe company ZenithOptimedia on the media side.

Dini D. Makmun, CEO of Saatchi & Saatchi, and Shanti Persada, GM of Saatchi Lab, said, "New business wins are always motivating for the whole agency. It reassures our strategic and creative strength, and notches up our spirits in tough times like this.  This particular win is also a great demonstration of effective integration between Publicis Groupe units from strategic creation to ideation."

Partha Kabi, managing director of ZenithOptimedia Indonesia, commented, "It is a tough year for this industry (electronics, white goods, home appliances) and we are extremely proud of the fact that the client has entrusted the media responsibility on us in these challenging times. It just goes to show the faith and trust the client has in our abilities to deliver on their objectives."


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