Over fifty and still kicking ass at beach volleyball

April 18, night is falling on Copacabana Beach, Rio de Janeiro and unsuspecting passers-by are invited to play a Mystery game of Volleyball.

In a glow-in-the-dark environment, they have to face two mysterious female volleyball players. It’s impossible to tell what they look like, but from their moves, the audience can assume that they are physically very fit, and potentially athletes. But when the lights are switched on, and much to their opponents’ surprise, it is revealed that the two women are actually over fifty years old.

The ‘Mystery Volleyball’ event and film are part of the ‘You’re only as old as you move’ campaign conceived by Saatchi & Saatchi, Switzerland on behalf of body pain expert, Voltaren®, a GSK Consumer Healthcare brand. The campaign aims to challenge prejudices, that people have around pain and movement, with a compelling story featuring two Brazilian women in their 50s, Carla Cury (56) and Vania Verneck (53), performing a series of age-defying beach volleyball games facing much younger opponents.

The campaign brings to life the core purpose of Voltaren® - whatever your age, and despite muscle or joint pain, you can still experience the joy of movement. Both protagonists have been playing volleyball for around 40 years and regularly experience body pain, which they treat with Voltaren® (Cataflam PRO in Brazil). The casting process was integral to the film, in finding real women who regularly rely on Voltaren to be able to play Volleyball at a high level.

Saatchi & Saatchi Switzerland ECD Jan Teulingkx said: “We are on a mission with Voltaren to prove that the joy of movement is ageless. So, we created the youngest possible environment, beach volleyball - one of the newest Olympic sports, on Copacabana beach with loud music, neon lights and phosphorescent paint...

Finding out that the ones kicking ass are two ladies in their fifties that love what they do: playing volleyball. When you see how they move you know that old age is a thing of the past.”

To watch the short film and ‘behind the scenes’ video, visit: www.youtube.com/watch?v=916za3Ot5zw


MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…

‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…