Operation Smile Makes Brandan a New Boy

Cape Town - 200,000 children worldwide are born with facial deformities like cleft palates and lips. Saatchi & Saatchi Cape Town has documented the story of just one of these children and how 90 minutes changed their life forever.

The agency has created an emotive short 8-minute documentary, which tells the humble and heartfelt story of four-year old Brandan Aries who was part of the Operation Smile Referral System, caring for people with cleft palates independently of their missions conducted.

The documentary is told through the very emotional narration of his father, and documents Brandan and his father Dawie Smit's love story and small journey that made a big difference to this little boy's life.

Brandan was born in 2005 with a cleft lip; statistically he is 1 in 700 children that are born this way around the world. The documentary chronicles his experience living with the facial deformity in the small town of Graaff Reinet in the Eastern Cape and follows his amazing journey to Cape Town for his operation and the following months after his recovery.

He was chosen as a patient as part of the Operation Smile South Africa's Referral System, which allowed Brandan to travel to Cape Town on the 19th of December 2009 for his life-changing operation.

Sammy-Jane Thom, Creative Group Head at Saatchi & Saatchi Cape Town says, "The documentary filming began early December in 2009 with a trip to Brandan's home before his surgery, we then followed his journey to Cape Town where his surgery took place, returning in March this year to visit Brandan to document the change in his life."

"When we returned to Graaff Reinet he was nearly impossible to film," Thom adds. "His confidence levels had shot up dramatically, he talked non-stop which he had refused to do before his operation. His dad now tells us that no-one whispers hushed words behind his back and he plays all over the place, he is full of life, even walking back from the Spaza shop with a friend."

Thom concludes, "The documentary is a true, simple story told with integrity and has in no way been manipulated. We hope that this honesty will inspire those who see it and hopefully will give children suffering from these facial abnormalities a chance at a new life."

The emotion felt at first viewing of the documentary is overwhelming, says Operation Smile's Scarlett Steer.  "Many parents often don't know that these facial abnormalities can be corrected with proper care or they simply do not have access to the medical treatment, so, they prepare their children for a life marred by pointing fingers and hushed whispers on their appearance. This is exactly how Dawie Smit felt for his son, until he was offered the free surgery from our organisation."

"Not only was Brandan's aesthetic quality affected, he had trouble eating, refused to speak and was living in isolation after being shunned from his community. We hope that the documentary is going to raise awareness of how 90 minutes can change a child's life forever," comments Steer.

Saatchi & Saatchi Cape Town has been involved with Operation Smile South Africa for the last four years, handling all marketing and communication collateral. "We jumped at the opportunity to produce something a bit more substantial than an ad that would illustrate how important the organisation's work is," concludes Thom.

For more information or to get involved: http://southafrica.operationsmile.org/


Credits:
Director: Bauke Brouwer
Producer: Candice Brouwer
Creative Head: Sammy-Jane Thom
Camera Gear: Tiger Media
Music & Sound Composition: Big Leap Studio
Post Production: Waterfront Studios / Condor


Operation Black Vote and Saatchi & Saatchi launch campaign to encourage BAME community voters to sign up to vote

News

With less than a month to go until the EU Referendum, Operation Black Vote, the organisation dedicated to enabling the African British and Asian British communities to claim their place in politics, has partnered again with Saatchi & Saatchi London to create a hard-hitting poster to encourage BAME (Black, Asian & Minority Ethnic) communities to register to vote in the…

Publicis Communications Names Leadership in Guangzhou

News

Publicis Communications has announced that Cathryn Chen, current General Manager of Saatchi & Saatchi Guangzhou, will head all creative agencies under Publicis Communications in Guangzhou, including Saatchi & Saatchi, Publicis Worldwide, and Leo Burnett. In her new role, Chen will enable the access of creative agencies (Saatchi & Saatchi, Publicis Worldwide and Leo Burnett) to specialist agencies, including digital communications…

HomeAway® makes history by offering the Eiffel Tower as the ultimate holiday ‘rental’

News

HomeAway, the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the ‘It’s Your Vacation, Why Share It?’ campaign today to celebrate being a UEFA EURO 2016™ national sponsor in France and official fans accommodation provider. HomeAway are making the Eiffel Tower home to the public, giving a…

Saatchi & Saatchi Agencies in Argentina, Brazil, Israel, Los Angeles, London, Miami, New York, New Zealand & Singapore Awarded at One Show

News

An impressive performance by agencies across the Saatchi & Saatchi network at The One Show in NYC last week saw campaigns for P&G, Toyota, General Mills, ASB Bank, World Health Organisation, Scoot Airlines, Leica Gallery, Nissin Ajinomoto and Andes Beer awarded.  Saatchi & Saatchi Singapore win 2 Gold in PR for Scoot Airlines ‘Inspiring Spirit’ campaign, and ‘Best in Discipline’…

"The Day Shazam Went Deaf" Wins Silver at the One Show

News

BBR Saatchi & Saatchi has been awarded a silver award in the mobile category at The One Show 2016 awards for “The Day Sazam Went Deaf”, a campaign created for the World Health Organisation. BBR Saatchi & Saatchi is the only Israeli agency to have won an award at the show this year. The piece which was already shortlisted at…

Conill Earns Two Bronze Pencils at The One Show

News

Conill had a terrific showing among the advertising elite at the 43rd Annual One Show Awards, taking home two bronze pencils and three Merit awards at the prestigious creative festival held on Wednesday in New York.   The Mas Que Un Auto (More Than a Car) brand loyalty campaign for Toyota was the big winner, earning two bronze Pencils and…

The Musical Massacre: Saatchi & Saatchi Stockholm release macabre new campaign for horror film festival Elmsta 3000

News

In a new film for Saatchi & Saatchi’s long time client Elmsta 3000 horror fest, we meet a bunch of different characters familiar to fans of the horror genre.  Together they sing a song with an uplifting melody, and a menacing undertone.  Yet these are a bunch of blood thirsty Psychopaths, so when the song reaches its denouement, they do…

Saatchi & Saatchi Soars as Scoot ‘Inspiring Spirit’ Named Best in Discipline in Public Relations at The One Show 2016

News

Saatchi & Saatchi Singapore was awarded Best in Discipline in Public Relations at The One Show 2016 for its ‘Inspiring Spirit’ campaign for low-cost airline Scoot, a subsidiary of Singapore Airlines. The win was announced at an awards gala in Gotham Hall, New York. The campaign involved a series of tongue-in-cheek multimedia communications to US budget airline Spirit for their…

Mercedes-Benz and Saatchi & Saatchi Sri Lanka win Silver for MercMyRide with Uber at the ACEF Awards

News

Following the success of MercMyRide, Sri Lanka’s first on-demand luxury ride experience with Mercedes-Benz and Uber, the creative agency behind the idea, Saatchi & Saatchi Sri Lanka was awarded a Silver for its “Successful Use of Technology” in the BTL Category at the Asia-Pacific Customer Engagement Forum & Awards held at The Westin Mumbai Garden City Hotel in India on…

Saatchi & Saatchi Shanghai Win Porsche China Creative and Digital Account

News

11 May, 2016 (Shanghai) - After four months of pitching against nearly ten rival agencies including Leo Burnett, W&K and WE Marketing, Saatchi & Saatchi Shanghai was officially chosen by Porsche as their new agency for creative and digital marketing services in China. According to Saatchi & Saatchi, Porsche was impressed by the professionalism and creativity the agency showed and…

Australia’s newest optical brand George & Matilda Eyecare announces the appointment of Saatchi & Saatchi

News

Following the unveiling of new optical brand on Friday – George & Matilda Eyecare, the company has announced the appointment of Saatchi & Saatchi as their creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eyecare products to Australian customers by partnering with local, independent optometrists. George & Matilda CEO Chris…

Saatchi & Saatchi Australia is First Past the Post with Ladbrokes

News

Following a competitive pitch, Saatchi & Saatchi has been appointed by Ladbrokes, a global leader in the betting and gaming market and Australia’s most innovative bookmaker. Dean Shannon, CEO of Ladbrokes: “Following a competitive pitch process we’ve appointed Saatchi & Saatchi as our creative agency partner.  At Ladbrokes we continually endeavour to be first to market with new products and…