One year on, Impossible Brief results announced in Cannes

Cannes - BBR Saatchi & Saatchi Israel in partnership with the Peres Centre for Peace last night announced the 19 finalists and the leading idea received in response to ‘The Impossible Brief', an initiative launched at last year's Cannes International Advertising Festival (2010).

A call to the creative community to come up with original, creative, and inspiring suggestions for a way to bring Israelis and Palestinians closer together, The Impossible Brief received responses from 67 nations, from many of the world's leading agencies and best creative minds. 19 outstanding ideas from the submissions were selected by a panel of international, Palestinian and Israeli judges and have been brought together in a limited edition book and art exhibition that launched last night.

CEO of BBR Saatchi & Saatchi Israel, Yossi Lubaton said: "We have been overwhelmed and delighted by both the number and the quality of responses from all over the world. Looking outward from the Middle East, it is truly exciting to see the global creative community harnessed into action for a single cause, and to bear witness to the power of collaboration."

"We are not naive in thinking that the Impossible Brief will find the solution for peace in the Middle East, but I hope with all my heart that this is the first step in bringing our two peoples closer together, and that in our lifetime we will witness better, brighter, and more collaborative times."

Dr Aliza Savir, Deputy Director General of The Peres Centre said: "Shimon Peres founded the Peres Center for Peace with the aim of furthering his vision, in which the people of the Middle East region work together to build peace through socio-economic cooperation and development and people-to-people interaction."

"This unique project emphasises the need to revisit traditional peace-building initiatives and to take a fresh approach to peacemaking that is reflective of the current world. Joint projects such as the Impossible Brief will show that through creativity and motivation we can develop a culture of peace."

The judges also selected a leading idea from the 19 finalists: ‘Mutual Blood' submitted by Jean-Christophe Royer, an award winning Creative Director at BETC, Paris, who has done courageous work previously in issues of social justice (see materials attached for full details). The idea was illustrated by Nimrod Reshef. The concept was also later submitted in a similar form by Ben Drummond and Tristan Williams, Iris, London.

Yossi Lubaton said: "‘Mutual Blood' was selected by the judges as the leading example of the fearless creativity that defines our industry. I hope that all of the ideas will inspire others to use their own creative capabilities for the benefit of their fellow man."

"Anyone who wishes to implement either the winning idea or indeed any of the other ideas is more than welcome to take up the challenge. We invite further discussion about the possibility on The Impossible Brief Facebook page
http://www.facebook.com/the.impossible.brief

For the full story on the Impossible Brief to date watch:
http://www.youtube.com/watch?v=JsN2Rqim5cY


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…