Sydney - This week sees Saatchi & Saatchi Australia commence
the launch of its first campaign for nib Health Insurance since winning the account
in December last year.
nib believes it is time for health insurance to become
more human, to start listening and appreciate people for who they really are. The
new brand campaign - ‘It’s good to be human’ is designed to celebrate the real you, not the perfect you, not healthier
you. It celebrates humanity and all its eccentricities. This was a major factor
in deciding to use real footage of real people from online sources such as YouTube.
nib wants to remind people why it’s good to be human and demonstrate how nib insurance
can support you, being you.
Rhod McKensey, Group Manager ‐ Australian Residents Health Insurance commented: “At nib we want our active customers to live
life without inhibition. We don't ask them to change – they are already ok the way
they are. We want people to live their lives to the fullest by empowering them to
make better, more individually relevant, healthcare decisions.”
The campaign will reach Australians across NSW, Victoria, Queensland and Western Australia. It will run across various touch points such as online videos, social media and traditional media.