London - Saatchi & Saatchi X UK has announced two new hires to bolster its senior team after recent new business wins including Camelot, Ariel and Oral B. Sadia Siddiqui joins as Associate Director and Daniela Creak joins as Account Director.
With more than ten years agency experience, Siddiqui joins Saatchi & Saatchi X from Dynamo Marketing where she spent the last year working on Heinz, Kerry Foods and Johnson & Johnson business. Siddiqui has worked across a wide number of sectors and disciplines during her career, specialising in digital and shopper marketing in the last few years.
Prior to joining Dynamo Marketing, she spent six years at Arc Worldwide. While there, she worked on the Tesco corporate account as well as a number of Procter & Gamble brands including SK-II, Always, Pampers and Max Factor.
Creak is a highly experienced integrated marketeer. Originally from Brazil, she worked for DPZ and McCann-Erickson on BAT, Bausch & Lomb, Triumph, and Coca-Cola. She has lived and worked in London for six years, the last five of which have been spent at Joshua G2 where she worked on the BAT account.
In her spare time Creak has been studying for an MA in Marketing Communications.
Simon Hathaway, managing director, Saatchi & Saatchi X, said, "Sadia and Daniela both have strong experience working with fmcg brands in the shopper space. We've had a good run on new business in the last few months and we needed to find the right people to work on the brands we've won. Sadia and Danielle will be a welcome addition to the senior team at Saatchi & Saatchi X."